“Facebook Did Not Respond to a Request for Comment For This Article”
|
The social giant seems increasingly prone to distancing itself from responsibility by enacting sweeping changes meant to fix what’s broken. By now you’ve probably heard about the massive data breach that impacted up to 90 million users. Oddly, the general...
continue reading
Facebook’s Brand Safety Measures Don’t Measure Up
|
Brands that advertise online are becoming increasingly wary of being associated with extremist content. Having your ad appear in the wrong context can be a killer blow to any brand’s reputation. Facebook is responding by giving advertisers more visibility into...
continue reading
The Lawsuits Mount Up for Facebook
|
The legal troubles for Facebook continues.  In light of dodgy viewership metrics and unsupported ad reach claims, the marketing industry is (finally) standing up to the tech giant. Previously this year we saw several marketers sue Facebook over their “misrepresentation”...
continue reading
Ask Your Advertisers if their Customers Trust Social Media
|,
I know we call out Facebook a lot around here – but they certainly aren’t the only social platform taking fire lately. “As this chart from Statista shows, the Cambridge Analytica scandal seems to have resulted in a broader loss...
continue reading
Fighting Back: Marketers Allege Intentional Fraud by Facebook
|
It’s been more than two years since Facebook was publicly called out for dodgy video viewership metrics. In the months that followed, speculation was rife that the “mistakes” were intentional, in an attempt to bolster their “pivot to video” initiative...
continue reading
Facebook Finally Blinks – and the News Industry Should be Grateful
|
According to Franklin Foer writing in the Atlantic, Mark Zuckerberg moved fast and broke stuff. Lots of stuff. And now, the media actually owes him a debt of gratitude for finally forcing news media to confront their demons. “He broke...
continue reading
The New York Times Squares Off with Facebook
|
Political ad, or independent journalism? That’s the crux of the issue in the hot debate between news organization The New York Times and social media platform/turned publisher Facebook. Earlier this spring, Facebook – under intense scrutiny to fix the fake...
continue reading
Facebook (Really!) Launches a Print Magazine
|, ,
What’s new in publishing, you ask? How about this for a mind blower: Facebook has launched a print magazine. You read that right. Facebook – the behemoth of all things digital – just announced the premier issue of Grow, according...
continue reading
Would You Pay for an Ad-Free Facebook?
|
Imagine a social platform where you could connect with the people and the information that’s important to you, minus the spam, the sleaze, and the intrusive advertising. Sounds great, right?  Now imagine paying that service around $7.63 a month. That’s...
continue reading
Facebook Bans 500 Million New Accounts for Fraud
|
More than 500 million new Facebook accounts were flagged as fraud and deleted in the first three months of 2018, according to Alfred Ng in C|Net, who explains that these accounts were blocked within minutes of being registered. “That's an...
continue reading