Younger Users to Facebook – “We’re Over It”
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Facebook? Nope. That’s the growing sentiment among younger users, who are deleting the app from their phones in drives according to a recent Pew Research study. Why? According to Tallie Gabriel in The Content Strategist, it comes down to one...
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Playing Favorites … The Dangerous Game FB’s Been Playing with Our Data
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Let’s start this post with a clarifying statement – I completely support the right of any company to collect and use its customer data as agreed to in the terms of service. Data-driven business insights are the backbone of the...
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Oops, We Saw Your Passwords
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Did you know that Facebook employees could, up until recently, read user passwords on millions of accounts? According to a Bloomberg News item in AdAge, a security review in January revealed that passwords were stored in a format that made...
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When It’s Time to Stop Scrolling
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“Is there a more precious commodity than time?” asks Jacqueline Handman writing in Tiny Buddha. “It’s the currency of life; the most basic finite resource, and we have a responsibility to spend it wisely. It’s up to us each individually...
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If a Like is So Valuable, Why are They So Cheap?
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There’s a video making the rounds that making a lot of online marketers and the brands who hire them uncomfortable. “Like,” posted by Field of Vision, is an 8-minute long video with a powerful message for marketers (see below). Directed...
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Holy Metrics, Facebook Engagement Plummets for Brands
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For brands on Facebook, the writing is on the wall. Engagement is down significantly in the past year. It’s not surprising … in fact it was widely predicted when Facebook announced an algorithm change this would be bad news for...
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Privacy is a Rare Thing in the Age of Digital Gangsters
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Digital gangsters. You know you’ve crossed a mighty big line when a government refers to your company in this way.According to David Pegg writing in The Guardian, the term was used by Damian Collins, committee chair for Parliament’s Digital, Culture,...
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Brands Flee YouTube as Pedophile Scandal Erupts
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YouTube is in hot water again, and they are frantically trying to fix their image with Madison Avenue and major brand marketers. “The problem: Pedophiles are viewing videos of children, leave disturbing comments and then share links to even worse...
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Before-and-after Teen Photos Reveal a Chilling Truth about Social Media
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Image source: AdAge.com Does spending time in the digital wasteland really impact our mental health? Some say nonsense, but a growing body of research says yes. Now, creative agency M&C Saatchi released an original creative project designed to shed light...
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New York Times Goes Dark on Snapchat
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Last summer, they squared off against Facebook over the platform’s political news policy. Now, the New York Times has quietly paused its Snapchat channel. What’s up with that? “The Times’ most recent edition is dated Dec. 21, 2018,” writes Kerry...
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