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The Dodgy Way FB is Ranking News Outlets for Trust
09 May 2018|Social Media
In an effort to reestablish trust and reduce their liability in the fake news mess, Facebook has started ranking news organizations on its platform, boosting them in the news feed according to how trusted they are. But the way they’re...
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Facebook Tracks Your Browsing Even If You Don’t Have an Account
11 April 2018|Social Media
A lot of folks have been glued to the screen the last two days, as Facebook’s Mark Zuckerberg testifies before Congress on the Cambridge Analytica data scandal. And it’s safe to say he’s not making us feel any better about...
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Do We All Work For Facebook?
28 March 2018|Social Media
Deleting Facebook has become a mantra in the days since the news about the Cambridge Analytica data breach broke. But there’s more fuel to the fire than just your personal data being compromised. On closer look, the social media giant...
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Hot Off the Press – the 2018/19 Innovation Report
22 March 2018|Digital, Magazine, Print, Social Media
Wondering what the rest of the publishing world is up to? Then lay your hands on a copy of the 2018/19 edition of Innovation in Magazine Media World Report, just launched this week at the Digital Innovators’ Summit (DIS) in...
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What Facebook Really Knows About You
21 March 2018|Social Media
This week was an eye-opener for a lot of folks, with big data, Facebook and Cambridge Analytica making headlines on just about every news outlet. It’s becoming painfully obvious that every move you make on Facebook is being bought and...
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Search is Back as the Top Referral Source
15 March 2018|Digital, Social Media, Website
Well, this is interesting. According to data from Shareaholic, last year marked a turning point in the search vs. social traffic debate. “After a year fraught with terms like ‘fake news,’ and headlines centering around brand safety issues and extreme...
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On the Rebound from Facebook, Publishers Turn to Pinterest
14 March 2018|Social Media
This year’s sweeping changes to Facebook’s newsfeed have proved to be the final straw in the social platform’s relationship with many magazine media brands. From the publisher’s POV, dealing with yet another algorithm change that will drive even less referral...
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Facebook Live Hits the Skids
07 March 2018|Social Media
When publisher payments dried up early last year, so did the video content. Is it RIP for Facebook Live? For Tastemade, a digital native brand with a focus on food and travel, Facebook Live videos were a lucrative revenue stream...
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What Happened When a TV Station Took a Two Week Facebook Fast
28 February 2018|Social Media
It’s a dilemma. Facebook is becoming increasingly unfriendly to news publishers with their new algorithms, and referral traffic is dropping fast. On the other hand, Facebook is a go-to source of “news” for so many, that news brands often say...
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Facebook Turning to Direct Mail to Fix Fake Ads
21 February 2018|Social Media
  Some days I swear this stuff just writes itself. Facebook just announced it will now use decidedly non-digital means to verify the identities of political ad buyers on its platform. The social network has come under a lot of...
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