social media Archives - Page 9 of 18

Feeding the Beast; a Former Facebook VP Speaks Out

14 December 201714 December 2017|Social Media

Seems like the Kool-Aid didn’t go down to well with Chamath Palihapitiya. The former VP for user growth at Facebook believes that social media is “eroding the core foundations of how people behave,” and he had tremendous guilt about helping...

Former Twitter Engineer Exposes the Massive Problem of Fake Accounts

08 November 201708 November 2017|Social Media

Seems the façade is starting to crumble all around us. I’m not being apocalyptic, but the news is filled with stories of icons of media, publishing, politics and finance being exposed for what they really are. The latest is Twitter,...

Why Publishers Need to Stop Caring So Much About FB Reach

07 November 201707 November 2017|Social Media

A newly released report out of the UK this week provides an interesting twist on the trust bump conversation. For a while now, we’ve been sharing the stats that most consumers trust what they read in magazines over what they...

The Digital Ad Duopoly and the Frightening Changes to the Publisher News Feed

01 November 201701 November 2017|Social Media

If you’re a publisher and you’re not concerned about the looming changes to the FB News Feed, I’d love to know why not. Facebook, to recap, is testing out algorithm changes that change how publisher content appears in users’ News...

Facebook Masters the Art of Tone Deaf Word Salad

01 November 201701 November 2017|Social Media

Facebook wants to help publishers get better at what they do. <insert eye roll here> “The social network Facebook today posted a set of News Feed Publisher Guidelines which tell publishers what kind of content to post and even how...

Navarra Calls out Facebook on Faking Video Demand

25 October 201725 October 2017|Digital, Social Media

Facebook has a vested interest in boosting video viewership. And Matt Navarra, direct of social media for The Next Web, called them out on it. “In my opinion, Facebook has and still is creating a fake ‘demand’ for video. Video...

How Your Phone Has Hijacked Your Mind

11 October 201711 October 2017|Digital, Social Media

Eighty times a day. That’s how often the average iPhone user pulls out there device, according to Nicholas Carr in the Wall Street Journal. “That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year....

Facebook at it Again with Inflated Reach Estimates

11 October 201711 October 2017|Social Media, VIdeo

In September it was revealed that Facebook’s math just didn’t add up. At issue was how FB was describing its potential reach for advertisers. “According to a recently published report, Facebook says they reach 1.5 million Swedes between the ages...

The Trust Bump is Real, in the U.S. and the UK

04 October 201704 October 2017|Digital, Social Media

New studies point to just how dimly we view social media content. Looks like our friends across the pond have a lot in common with us here in the U.S. – we all share a basic mistrust of social media...

Is Facebook Ready to Make Nice with Publishers?

27 September 201727 September 2017|Digital, Social Media

Well, it’s happening. Facebook – in spite of promises made to publishers – has dipped below Google as the biggest source of referral traffic. “Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic...

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