According to some sketchy metrics from the good folks at Facebook, there are 300,000 invisible Swedes, and about 10 million Americans we can’t find... Let me explain. The Ad Contrarian has uncovered some ridiculousness in how Facebook describes its potential...

As Dillon Baker noted in Contently last year, Facebook has altered radically in its short history. “Twelve years ago, Facebook started out as a place for people to post about themselves,” Baker wrote at the time. “But lately, the platform...