social media Archives - Page 17 of 18

Dollars Spent on Facebook is a Waste for Most Brands, Says New Research

25 November 201425 November 2014|Social Media

[responsive][/responsive]Fans of digital channels proclaim that social platforms like Facebook and Twitter are the place for brands to be if they are serious about their relationship marketing efforts. And digital marketers will likely tell you that the money spent on...

Twitter Gets Junked by S&P

20 November 201420 November 2014|Social Media

[responsive][/responsive]Last week we talked about investor speculation in light of the one-year anniversary of Twitter's IPO. While they were doing well, they weren’t doing great, and that was enough to cause jitters on Wall Street. Well, things have taken a...

Why Legacy Brands Need to Leverage Those Algorithms

17 November 201417 November 2014|Digital, Social Media, Website

[responsive][/responsive]The number of readers that access news via individual brand sites is dropping, according to Davide Ruggiero in Talking New Media. In other words, fewer people are coming to the news site to discover the news, but are discovering the...

One Year Post-IPO, What is Twitter?

12 November 201412 November 2014|Social Media

[responsive][/responsive]Millions of people use Twitter. And uncountable numbers more are exposed to Twitter every day in mainstream news feeds and online articles. Plus, they’ve figured out how to make money with the darn thing, with ad revenue for the most...

Magazine Social Engagement: Three Good Charts

05 November 201405 November 2014|Magazine, Social Media

Magazine readers are a social bunch, according to an article by Casey Welton in Folio:, who provides some great visuals to easily see what’s going on in the social circles and where readers are most likely to engage. “Social engagements...

Is Facebook Changing the Nature of Journalism?

16 October 201416 October 2014|Social Media

[responsive][/responsive]At the recent Online News Association Conference, Facebook’s Liz Heron (nee the New York Times social media editor) was grilled by overwrought journalists who are convinced that Facebook plays favorites and too closely controls what users see. “Frustration with that...

Do Magazines Have Control Issues on Social Media?

25 September 201425 September 2014|Magazine, Social Media

[responsive][/responsive]Social media is a brave new world for the publishing industry. And brands are having a hard time letting go of their preconceived notions and leverage the power of social, according to publishing consultant Rebecca Sterner. “Magazine publishers are working...

Hashtags For a Cause: Can You Do It Too?

10 September 201410 September 2014|Social Media

[responsive][/responsive]It’s a bona fide phenomenon. If you haven’t been nominated to take the #ALSIceBucketChallenge, you’ve at least no doubt watched some of your friends or favorite celebrities (Ron Swanson, anyone?) getting doused for a good cause. It’s a sensation to...

Show and Tell: 4 Tips to Communicate Visually

01 August 201401 August 2014|Social Media

Are your social media posts swipe-stopping? “Whether you’re reading this article on your mobile or computer, you most likely have the option to ‘swipe’ through what you’re viewing,” explains social media expert Jessica Ann. “When what you view is visually...

Social Media: What’s the Point?

30 July 201426 August 2021|Social Media

“Imagine, for a moment, that as a marketer, if you were to go to your boss or client and say, ‘I’m going to send out a million postcards today.’ You would be asked many questions about what you were doing:...

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