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Why Media Brands are Terrified of Facebook
06 January 2016|Advertising, Marketing, Social Media
“I think we’re going to see a lot of old media brands do a lot of embarrassing things in an effort to drive clicks back to their websites from Facebook.” There’s no escaping the truth: Facebook had an epic year,...
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Facebook Engagement Plunges for Publishers
25 November 2015|Social Media
It’s the “we told you so” moment we were afraid of. Referrals and engagement on brand sites sink dramatically with iOS roll out. “We’re not trying to go, like, suck in and devour everything.” Those were the words of Facebook’s...
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Twitter for Dummies – The New News Digest
09 October 2015|Social Media
Curating the news, 140 characters at a time. How much can we really learn? As more of our news is consumed on social networks and social media platforms become news rooms, Twitter unveils a new product called “Moments” that aims...
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How Many Ways Can We Dislike This?
17 September 2015|Social Media
Maybe what Zuck and his team should really create is a “let’s talk about this” button. It’s finally happened. After years of user requests, Facebook is poised to release something akin to a “Dislike” button. We’ve all joked about searching...
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What Lies Ahead for Publishers on Facebook
15 July 2015|Social Media
Nearly half of all adults who use the Internet get their news from Facebook. This is not anecdotal; it’s based on information from a recent Pew Research poll, according to Adrienne LaFrance in The Atlantic. The social media mega-giant now...
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How FB and Apple are About to Own the News
16 June 2015|Apps, News, Social Media
“We’re not trying to go, like, suck in and devour everything.” Thus spoke Facebook’s Chris Cox when interviewed by The New York Times about Instant Articles, the social media company’s plan to basically own the news feed from major publishers...
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Can Net-a-Porter Really Do This?      
22 May 2015|Apps, Digital, Social Media, Website
We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...
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6 Tips to use Pinterest Like a Rock Star
07 May 2015|Social Media
“Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did.” So claims Holden Page in Contently, explaining why the social media site has seen such meteoric growth – like 70 million...
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Twitter Left Off the Awesome on its New Homepage
24 April 2015|Digital, Social Media
Up until this month, the only way to experience Twitter was to sign up and start taking the plunge. For the uninitiated, using Twitter was a formidable challenge in a new and foreign language. So their recent homepage redesign –...
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Interview: 614 Media Success with Print and Digital
21 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher
Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...
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