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Facebook’s Path to Suckerdom
30 March 2016|Social Media
One critic pulls no punches railing against publishers “fighting yesterday’s battles” with FB’s Instant Articles. Greg Krehbiel is nothing if not outspoken. His latest prediction? That publishers will, in just a few years, come to regret their decision to put...
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Posts Up, Interactions Down — What’s Going on at Instagram?
23 March 2016|Social Media
The former “King of Social Interaction” now looks to be suffering from overuse. It was called the “King of Social Interaction” by Forrester Research, breaking the rules of engagement on social networks across the board by 2014. Instagram, the social...
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Will You Publish on Facebook’s Instant Articles?
23 March 2016|Social Media
When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...
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Social Media: Knowing When to Say When
16 March 2016|Social Media
Not getting that dogpile of likes and shares? Here’ a few things to try before calling it quits. “Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic...
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What it’s Really Like for Publishers Using Facebook’s Instant Articles
16 March 2016|publishing, Social Media
At look at how the social platform publishing app is working from the folks using it most. Since spring of last year, a limited number of publishers have been allowed and encouraged to post their content directly onto Facebook using...
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WSJ Breaking up with LinkedIn?
16 February 2016|content, Social Media
In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...
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Print-Based News Outlets Rule on Facebook
15 February 2016|Print, Social Media
Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With the continual decline in newspaper subscriptions, one would think that a print brand’s audience on social media channels would tank, as well. Not so, according...
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Twitter’s Existential Moment
10 February 2016|Social Media
The social platform seems to have lost its way. Can they successfully remake themselves?Twitter is not a happy place these days. The recent flight of several Twitter execs follows three quarters of flat growth in 2015. All of this spells...
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Facebook Tweaks the Dial Away from Clickbait
10 February 2016|Social Media
New algorithm takes aim at those breathless, compelling “I was blown away” come-ons. “When I clicked on the video I couldn’t believe it!” We’ve all done it. We saw the post and couldn’t resist clicking…on the most adorable baby, the...
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Bye Bye Birdie; Twitter Execs Fly the Coop
27 January 2016|Social Media
Stock analysts downgrade stock to “hold” status after last weekend’s departure announcements. There’s at least one thing you can say about the recent departure of several top Twitter execs. They are all keeping it classy. CEO Jack Dorsey seemed polite...
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