330-308-3300
Contact Us
National Law Journal Debuts Monthly Print Magazine
04 April 2017|Digital, Magazine, Print, Social Media
The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid. “As part of ALM’s response to the...
continue reading
HBR, What’s the Big Idea?
08 March 2017|content, Editorial, Social Media
Is the continuing wave of digital advancement poised to cause more disruption for publishers? Not from where Josh Macht sits. The executive VP of the Harvard Business Review recently spoke to John Watkins about the unique opportunities facing print publishers...
continue reading
The Facebook/Google Duopoly and the 99% Share
08 February 2017|Social Media
Are publishers thinking clearly about the value of their presence on social media? It would seem not, according to Tony Silber, writing in Folio. Silber relates a recent conversation he had with a community media publisher who views social media...
continue reading
Maybe Readers Have Too Much Trust?
01 February 2017|News, Social Media
Well, this is interesting. With politicians and journalists locked in bitter tweet-to-tweet combat, fake news has become entirely too real. Yet results from a new survey show a disturbing trend. “When asked how they keep up with current events, an...
continue reading
Will You Watch? Facebook Set to Test Mid-roll Video Ads
13 January 2017|Social Media
They’ve got the world publishing videos at a mighty pace; now a plan is launched to monetize it. We’re all familiar with the YouTube video experience. You hit play, and then count down until you can click away from the...
continue reading
Socially Awkward: Publishing in the Age of Facebook and Twitter
14 December 2016|Publisher, publishing, Social Media
Third time’s the…charm? Facebook is once again admitting to metric errors, this time in mobile search and live video user reactions. “A discrepancy was identified for counting the use of like and share buttons, as well as the counts when...
continue reading
Why Publishers Have a Huge Advantage on Social Media
18 November 2016|Publisher, Social Media
It’s a mad, mad world out there on the social platforms, but publishers have a leg up when it comes to social strategy. As a brand, you’ve got to leverage a multi-channel strategy to engage a wider audience.  And it’s...
continue reading
It’s No Picnic on Social Media
17 November 2016|Social Media
There’s a lot of anger and frustration from marketing execs on social platforms. How’s the view from where you sit? “Outrage,” “anger,” “more toxic than ever,” “very difficult now”… these are just a few of the phrases being used by...
continue reading
Four Ways Brands Make Money in the Instagram Monkey Sphere
09 November 2016|Social Media
As Instagram quietly becomes the number two social media platform for publishers, money is being made with these specific strategies. Is your brand on Instagram? More importantly, is your brand making money on Instagram? “As a platform, Instagram might not...
continue reading
Can YouTube Make the Switch from Platform to Publisher?
09 November 2016|Publisher, Social Media, VIdeo
The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...
continue reading