publishing Archives - Page 4 of 9

U.S. Publishing and the Nice, Healthy 2015 Bounce

18 November 201618 November 2016|publishing

IPA data shows that the U.S. publishing market still ranks as the world’s largest market by a wide margin, and revenue was up close to 10% in 2015. By far the world’s largest publishing marketing, the United States, saw a...

You Gotta Hand it to Facebook

25 May 201625 May 2016|content, Editorial, publishing, Social Media

Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...

The New Church and State in the Digital Age

18 May 201610 November 2021|Advertising, content, Editorial, publishing

The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...

Change Management: A Lost Art in This Business?

12 May 201612 May 2016|Advertising, Digital, publishing

Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...

The Audience-First Movement in Publishing

28 March 201628 March 2016|Magazine, publishing

Forget “digital first” or “print first.” It’s not about you or your platform; it’s about your audience. For the better part of the last decade, it seemed like technology was in the driver’s seat in the publishing industry. Any technological...

Publishing as Contact Sport

28 March 201628 March 2016|Magazine, Print, Publisher

The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...

Something Old, Something New…

10 March 201610 March 2016|design, Magazine, publishing

An interesting peek at one designer’s magazine shelf makes us ponder timing in the grand scheme of things. “Last year, a friend turned me on to Nest, an interior design magazine publishers from the late 90s to the early 00s....

Money Matters: Where Publishers See it Coming and Going This Year

28 January 201610 November 2021|Advertising, Apps, Digital, Magazine, Print, publishing

Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...

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