publishing Archives - Page 6 of 9

Magazine Brand Influence Higher Than Ever

05 May 201505 May 2015|Magazine, Publisher

Now this is how you bust a myth. “Contrary to the prevailing narrative in some quarters ('magazines are print, print is dying, therefore so is the magazine industry'), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in...

Why Digital Won’t Save Regional Publishers

27 April 201527 April 2015|Digital, Magazine, publishing

Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

And the Winners in the Magazine Wars Are…

14 April 201514 April 2015|Magazine, Print, publishing

“While mainstream magazines, from Dolly to New Idea and the various ladies' mags have been bleeding readers in recent years, many niche magazines, with far smaller print runs and far higher cover prices, are flourishing,” writes Clare Kermond in...

From Mass Market to Niche: The Magazine Move Continues

10 April 201510 April 2015|Magazine, publishing

“While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche, independent mags is going from strength to strength,” writes Ruth Jamieson in The Guardian. “Instead of trying to...

“Your Magazine is NOT Your Product”

09 April 201509 April 2015|Magazine, publishing

[responsive][/responsive]Four years ago, Makeshift magazine started as a Kickstarter-backed project, and has morphed into a successful, self-described “functioning media company.” Now founder Steve Daniels has some sage advice in “How to start a magazine: Lessons from four years in print.”...

The More Things Change…

06 April 201506 April 2015|Print, publishing

“Humans are incredible,” writes Sacks (or as we know him around here, BoSacks) for Folio:. “We have such a long history of solving problems and creating solutions, not only for our survival, but for the easing of everyday life,” he continues....

Print is Alive, and That’s a Fact

17 March 201517 March 2015|Print, publishing

It’s probably superfluous to even mention this, given recent success stories like Porter and Monocle and marketers’ continue love of print. But let’s reiterate, folks: Print is not dead. So says Imagine Publishing exec Damian Butt in an interview with...

Trade Magazines Hot in Emerging Markets

03 March 201503 March 2015|Magazine, publishing

For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...

The Editors Guide to Brand Publishing in the New World

25 February 201525 February 2015|content, Editorial, publishing

“Telling great stories is always an editor’s top priority, but working with a brand adds an entirely new set of priorities,” says Ryan Galloway in Contently. “Suddenly having clients to please and marketing KPIs to hit can make the transition...

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