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Publishing in a Pandemic… True Thought Leadership from Meredith’s President

30 March 202030 March 2020|Magazine, publishing

Leadership. It’s become a mantra of sorts, one of those terms we use without really giving it a lot of thought. In my world view, I have some trusted industry thought leaders I turn to again and again, including Samir...

What Publishers Need to Understand about Gen Z

27 January 202009 November 2021|Advertising, Marketing, Publisher, publishing

Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...

Journalism in the New Decade and the Return to Reader Revenue

13 January 202010 November 2021|Publisher, publishing

When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...

The Strange Case for Using Decoy Pricing in Membership Sites

10 December 201910 December 2019|publishing

As the magazine media industry has evolved, we’ve witnessed a variety of revenue models, including the rise of subscription-based websites. And it calls for a whole new approach toward pricing strategy, says Kim Mateus in Mequoda. “While the challenge of...

Magazines Really Are a Big Deal for Your Audience, and for the Brands Looking to Engage Them

30 October 201930 October 2019|publishing

“National news is the voice of the nation; new age publications represent people; local press stands up for community. This is invaluable content.” This statement opens an article in Campaign focused on understanding why magazines matter. The brand recently launched...

A Tale of Two Publishing Models

09 October 201909 October 2019|Advertising, Digital, publishing

You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...

Where Magazine Brands Fit into Streaming TV

16 September 201916 September 2019|publishing

Everything, everywhere all the time. That seems to be the experience of streaming or OTT TV, as consumers cut the cord with cable and opt for a wide variety of options. Too wide, if you ask Steve Smith, a media...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

Apple News+ Gets a Big Minus from Publishers

11 July 201911 July 2019|Digital, Magazine, News

It was five years ago when both Facebook and Apple decided to become de facto news publishers, FB with Instant Articles and Apple with Apple News. It wasn’t long before publishers started ditching Instant Articles in large numbers as engagement...

The Realty of Publishing in 2019 — 5 Truths for Publishers

20 May 201920 May 2019|Magazine, publishing

It’s increasingly (and sometimes painfully) obvious that the only way to succeed in publishing today is to keep a firm focus on your readers. We’ve been preaching about this audience-first approach for several years now, and seeing the results when...

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