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Why the World’s Most Powerful Ad Man is a Print Fan
26 May 2016|Advertising, Print
As the pendulum continues its swing back toward print, a leading UK ad exec calls printed media “more powerful than people give them credit for.” What a difference two years makes. In 2013, WPP’s Sir Martin Sorrell cautioned that his...
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Print Boom: Bookstores are Up and Paper is Back
24 May 2016|Paper, Print
U. S. Census Bureau data shows a resurgence in bookstore sales. For many, it’s “paper, all the way” and always will be. For book lover Sabrina McKay-Jones, the choice for reading material is clear: “Paper, all the way. Paper,” she...
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The Old-fashioned Facts on Magazine Media We’ve Been Waiting For
23 May 2016|Magazine, Print
There’s been a lot of dissent in how to count magazine readership data in a multi-channel brand environment. This is the info marketers and advertisers need to know about print magazines. There’s been much written lately about the health of...
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Amid Slumping Profits, Kohl’s Turns to Print
23 May 2016|Advertising, Print
The retailer plans to test more print marketing and back off their digital spend after surprisingly low sales and profits in Q1. “The hammering of big-name retailers continued Thursday as Kohl's reported sales and profit declines, and pinpointed marketing as...
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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Found the Pulse: Print Ad Making a Big Recovery in Med Journals
16 May 2016|Advertising, Magazine, Print
The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. Calling print’s resurgence “thoroughly legitimized by the latest industry numbers,”...
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An Engineering Student Takes on the Paper vs. Digital Debate
13 May 2016|Paper, Print
“You will never see me taking notes in class on a laptop.” Jacob Gabriel Courey, WMU Jacob Gabriel Courey has read the arguments on both sides of the paper vs. digital learning debate. “I could recite countless studies that have...
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Print Addiction in the Foxhole
12 May 2016|Magazine, Print
For one indie magazine publisher, it all comes down to making something real. “I don’t want to see pictures of people’s babies, or their dinner or endless drunken selfies. It’s a bit bizarre to me that we now have to...
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The Big Digital Snooze and Print’s New Future
09 May 2016|content, Digital, Print
As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...
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