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Isn’t It Enough for Indie Mags to be Gorgeous?
08 May 2016|Magazine, Print
Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...
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About “That Magic” of the Print Magazine
03 May 2016|Magazine, Print
Is it possible to retain a love of print while embracing new digital revenue streams? Watch one editor’s heartfelt take on this idea. As James Osland, editor-in-chief of Rodale’s Organic Life knows, “we all live in a VERY interesting moment...
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Shortlist and the Next Digital Wave
02 May 2016|Magazine, Print
The UK media brand built a sizeable and profitable business by focusing on a platform that many other publishers were starting to leave behind - print.  The digital disruption of the publishing industry is far from over, according to one...
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Nat Geo Throws it Way Back, With Stunning Results
29 April 2016|design, Magazine, Print
A photographic icon launches an Old West typeset cover… and the results are perfection. The brand is synonymous with striking imagery. I suspect almost anyone you know could instantly recognize a couple of the most iconic National Geographic covers: The...
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Print Media and the Ad-Free Renaissance
28 April 2016|Advertising, Digital, Magazine, Print
The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...
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Mission Critical for Local Niche Titles
26 April 2016|Magazine, Print
There’s one key element at play when localized, special interest print titles thrive in niche market scenarios. The niche magazine market is strong in southern Louisiana, according to April Capochino Myers in the Greater Baton Rouge Business Report. The article...
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Swoosh…the Pendulum Continues its Swing Back to Print
26 April 2016|Advertising, Print
One group of marketing pros demonstrates to an audience why print materials, and in particular inserts, are having a revival. “There’s a very common misconception that people just throw inserts into the bin. Everyone talks about digital but we’re expanding...
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Condé Nast Defying the So-Called Digital Erosion
25 April 2016|Magazine, Print
“There is something extraordinarily alluring about a glossy magazine, the physical quality, particularly a very thick one.” -- Condé Nast’s Nicholas Coleridge. Thanks to his brand’s winning strategy for defying “Internet erosion,” Condé Nast’s Nicholas Coleridge says his company’s magazine...
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Now Delivering: Print Mail to Your Inbox
22 April 2016|Print, USPS
The post office is testing a new service that lets residents see what’s coming in today’s mail. And the impact on the direct mail industry could be huge. But are we ready for it? It’s been called a game changing...
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The Oft-Ignored Story of Magazine Media Growth
21 April 2016|Advertising, content, Digital, Magazine, Marketing, Print
Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...
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