Magazine Archives - Page 41 of 94

Kintzer on Magazine Media: Tear it Down or Fix it Up?

18 July 201718 July 2017|Magazine, Print

Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...

Picturing Unity, Picturing Resiliency in the Evening Standard

14 July 201714 July 2017|design, Magazine, Print

The Evening Standard, the dominant local newspaper for London and the surrounding areas, has found one way to deal with recent horrific events in their city, from terror attacks to the horrible high-rise fire. “Six leading artists including Sir Antony...

Right Message, Right Time or We’ll Just Basically Block You

13 July 201713 July 2017|Advertising, Magazine

Getting the right message to the right people via the right channel at the right time is the age-old mantra of good marketing. As digital advertising becomes more of a bane than a boon, this message has never been more...

New Indie Magazine Fare Gets Framed

13 July 201713 July 2017|Magazine, Print

I just had to share this info, because it’s so interesting on two levels. First off, the article comes from the Things We’ve Seen blog, which is put out by the folks behind Banton Frameworks in the UK. The idea...

For Publishers, Imagination Trumps Tech

12 July 201712 July 2017|Magazine

For media brands trying to predict what technology to turn to next, we offer some sage advice from a digital innovations expert. John Peeters, an expert in digital innovation, has some blunt and specific advice for publishers looking to understand...

What Magazine Content Does Really, Really Well

11 July 201711 July 2017|content, Digital, Magazine, Print

Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...

Indie Magazines About Amazing Food and Travel

10 July 201710 July 2017|Magazine, Print

Mass market titles have their purpose, just like mass market vacations at Disney World. But when it comes time to really unwind, many of us look for something off the beaten path. These titles, compiled by Melissa Kravitz in Mic,...

What High-End Brands Truly Understand about the Print Experience

05 July 201705 July 2017|Magazine, Print

This year we continue to see print’s value to high-end brands. Media Update’s Aisling McCarthy recently dug into the topic, finding supporting evidence from creative agency heads and brands alike on the role of print and where it excels over digital...

A Fresh Look at the Old Paid Vs. Free Magazine Debate

29 June 201710 November 2021|Magazine, Print

Is giving away your magazine really the end of the world?The mysterious D. Eadward Tree claims to have the most ridiculously low-priced subscription offer out there today. He ran across an ad for a yearly subscription to Entrepreneur magazine for...

Hearst Exec on Great Ideas in an Age of Disruption

29 June 201729 June 2017|Magazine, Print

For the magazine publishing giant, print was and still is the foundation of their company and they’ve never felt the need to apologize for that. “Great ideas do get funded.” That guiding truth has helped Michael Clinton, publishing director for...

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