Magazine Archives - Page 40 of 94

10 August 201710 August 2017|Magazine, Marketing

The legendary Packers coach Vince Lombardi knew how to bring things back to basics. His iconic “Gentlemen, this is a football” speech served to ground the 1961 squad and bring them back to the moment – a moment full of...

Tail Magazine, a Cure For What Ails This One Doctor

08 August 201708 August 2017|Magazine, Print

“I hate to admit this, but it really happened out of a little bit of anger.” Dr. Joseph Ballarini was recently interviewed by Samir “Mr. Magazine” Husni on the reasons behind his launch of Tail, the only saltwater fly fishing...

An Honest Look at State of the Magazine Industry — Summer 2017

03 August 201703 August 2017|Magazine

Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...

The Lasting Value of the Leave-Behind

03 August 201703 August 2017|Magazine, Marketing, Print

“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...

The Trust Bump of Printed Magazines

02 August 201702 August 2017|Magazine, Print

In this age of fake news and waning consumer trust, there is one thing brands can do to significantly raise their “trust appeal.” “Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in...

Mockingbird — Elevating the Magazine into a Spiritual Journey

27 July 201727 July 2017|Magazine, Print

Rumpled, dog-eared and torn. For print readers, the physical side of the act of reading involves change, interaction and deep connection to the medium. The team behind the magazine The Mockingbird not only knows this, they take it into account...

The Less Obvious Reason Why Luxury Brands are Still Investing in Print

27 July 201727 July 2017|Magazine, Print

Forced to give up print – it’s the sad reality that many publishers believed this was necessary when it became obvious that they needed to pay attention to digital. Yet there’s one niche that’s held firmly onto their print titles,...

How to Run a Print Magazine in 2017

25 July 201725 July 2017|Magazine, Print

“In case you wondering, print’s not dead. Not even close. The rise in digital has only made those hustle, hustle harder, which only means the cream rises.” Amadeus Editors Khatchadourian & Grad It’s been called “the golden age of magazines”...

The “Print Proud, Digital Smart” Mantra

24 July 201724 July 2017|Digital, Magazine, Print

Print is a lot of things to a lot of different people: For those of us who are true print geeks, the unabashed love of the medium comes from an emotional connection to ink on paper - the way it...

Catch this NYC Type Exhibit this Summer

21 July 201709 November 2021|design, Magazine

Oh wow, have we got a treat for our East Coast typography fans. The New York Times Magazine has put together an exhibit of outstanding typographic examples at the Type Directors Club in NYC. It runs through September 5, according...

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