Meredith Aims for the Pet Market with Happy Paws
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Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...
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Two Magazines, One Brand – a Look at 1843
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The Economist is one of the fixtures in the magazine industry; they’ve been around in one format or another since 1843. So it was fitting that they named their spin-off title 1843 when it launched in 2016. At the time,...
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Two Stunning Indie-inspired Magazine Redos
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There’s so much to love about print magazines. The feel of the stock, the smell of the ink, the way a deep read in print draws you in. Part of the standout experiences in print magazines is, of course, the...
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Wired is Still Putting Out a Print Magazine …and It’s Still Fantastic
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Last year we wrote about Wired, the print magazine that targets a decidedly digital audience. At the time, Wired’s new EIC Nick Thompson was asked by Recode Media’s Eric Johnson about the future of the magazine. “Will Wired still be...
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Oh-So Magazine – a Love Story in Real Time
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The slow-down factor. That’s the real beauty behind Oh-So, a magazine dedicated to females in the world of skateboarding. “ … hopefully, whoever sees it; it gets them to slow down and reflect on the fact that they may have...
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The Antithesis of the Online Experience
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Mindful. It’s the mantra as well as the title of the magazine edited by Anne Alexander. It’s a role that fits her perfectly, as Samir “Mr. Magazine” Husni noted in a recent interview. It also strikes a chord with so...
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Publishers Cry Foul on Apple’s New Subscription Model
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It was four years ago that D. B. Hebbard railed against Apple and the lousy way they treat magazine publishers. They are at it again … and we wonder what Hebbard would think of this. “Apple's upcoming Spotify-style magazine subscription...
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Publishers are Winning Hearts … and Stomachs … with Dining Experiences
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You’ll never look at a mall food court the same way after reading this. According to Kayleigh Barber in Folio:, several media brands are launching dining experiences as a way to provide a new, deeper touch point for their audiences....
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The Marriage of Print and Digital Works in Real Time at Hearst
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Clearly the years she spent working in digital media helped Kate Lewis gain some incredible perspectives on consumer behavior. “That instant feedback that you get from digital is extraordinarily valuable, and I felt like that this would be a great...
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Is the Magazine Industry Still Too Scared of Social Media?
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Social media and its impact on the magazine industry was the quiet corner of this months’ American Magazine Media Conference. And that’s pretty odd, according to Tony Silber writing in Forbes. “There was just the slightest reference to the magazine...
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