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Bauer Media Fires a Shot Across the Bow of the Newsstand Duopoly
13 June 2019|Magazine, Newsstand, Print
In much the same way that the digital ad industry is dominated by the Facebook/Google duopoly, the newsstand distribution model is largely run by two major wholesalers who handle around 90% of retail magazine distribution. This untenable situation has one...
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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The Industry Asks … Again … What’s a Magazine?
11 June 2019|Magazine
Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...
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The Cult of Print – Industry Voices Speak on Why They Love It
10 June 2019|Magazine, Print
Around here we talk a lot about print’s superpowers – those inherent qualities that make print such a unique experience. Clearly print has some distinct properties that have helped the medium last for centuries as part of the human experience....
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Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High
06 June 2019|Magazine, Print
“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...
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Golfers, Boaters and Survivors – Print’s the Common Thread for Niche Media Brands
03 June 2019|Magazine, Print
What makes a media brand launch an expensive print title when the barriers to entry for digital content are so minuscule? That question was top of mind when Greg Dool of Folio: spoke to three publishers bucking the online-only trend....
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Advertisers Moving to Safer Harbors … in Print
29 May 2019|Magazine, Print
It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...
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The New Normal for Paper
24 May 2019|Magazine, Paper, Print
Paper pricing in the printing industry has always been a bit of a roller coaster ride, with hefty increases due to supply shortages in 2018. But according to D. Eadward Tree in Publishing Executive, don’t hold your breath waiting for...
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The Modern Magazine — A Rare Brand Booster
23 May 2019|Magazine, Print
Did vinyl disappear after the CD? No, it became rare, and thus more valuable and is now a prestige item among music aficionados. That same concept of rarity and exclusivity is now playing out in print marketing, according to this...
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3 Charts Aboot Canadian Magazines and the Power of Print
09 May 2019|Magazine, Print
Magazine brands are ubiquitous across Canada, according to the latest quarterly audience reports from Vividata Canada. Perhaps the most interesting detail is that print is by far the preferred reading medium for magazines; 63% of magazine readers do so exclusively...
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