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Saving the World, One Magazine at the Time
07 May 2019|Magazine, Print
The trust bump – we’ve talked about it before. And in our age of rising consumer mistrust of social media, trust is more important than ever. And that, according to MPA’s Linda Thomas Brooks, gives magazine media a critical edge....
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Behind the “Innovation” Trap in Magazine Media
06 May 2019|Magazine
“Why have publishers stopped throwing so much spaghetti on the wall?” That’s the pressing question Casey Welton poses in Folio:, as he attempts to understand and explain why the rush toward innovation was doomed to fail in the magazine industry....
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Digital Longs to Be Tangible – for Good Reason
29 April 2019|Magazine, Print
Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … you get the idea. Digital brands are falling over their online roots to publish in print.According to Catherine Saraniti, SVP of Media at...
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(Climate) Change in the Magazine Industry
23 April 2019|Magazine, Print
Photo: Rishabh Malik/courtesy Atmos “We want everyone to be collaborating on this and speaking about it.” The “it” is climate change, and the speaker is Jake Sargent, fashion brand head turned publisher of Atmos magazine. As Adele Peters explains in...
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The Ad-Free Magazine Renaissance Continues
22 April 2019|Magazine, Print
Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...
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Netflix Launches a Print Mag to Go After Hollywood Gold
15 April 2019|Digital, Magazine, Print
They started in physical media – as a DVD-by-mail company – then evolved to become a massive online streaming service and, most recently, media content producer. Now, Netflix is looking to physical media again as they attempt to earn kudos...
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Print’s Resurgence … Blip or Renaissance?
15 April 2019|Magazine, Print
While we’ve been rolling our eyes (hard) for a few years now whenever anyone utters the “print is dead” saw, we know we’ve been ahead of the curve understanding print’s future. Now, more support that the digital bubble has burst,...
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The Buzz Around Digital-first Bumble’s New Print Title
10 April 2019|Digital, Magazine, Print
The dating app maker just launched a lifestyle magazine offering stories and advice about dating, careers and friendship to their 50 million+ users. Just yesterday we were talking about the growing trend of “reverse publishing” – digital-first brands that are...
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On Paper Houses and Romantic Geography
01 April 2019|Magazine, Print
For Audrey Fondecave, one of the editors of Too Much magazine, design cannot be separated from content in the creation of a compelling experience. As we learn from her interview with Stack founder Steven Watson, the physical print experience is...
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GQ’s New Role in the Era of the Niche Lifestyle Title
26 March 2019|Magazine, Print
To hear Will Welch tell it, the age of the general interest, mass-market title is gone. In its place is the age of niche. Welch spoke to Samir “Mr. Magazine” Husni about his vision for the GQ brand under his...
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