Meredith Diving Back into Subscriptions for Coastal Living
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Meredith is in the news yet again, this time with word that they’ll begin selling subscriptions again to Coast Living magazine. “The news comes a little over a year after declines in print advertising led the company to scale back...
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Looks Like Meredith is Banking on the Niche
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Are we witnessing a very public example of the swing from mass market to niche in magazines? In October, Meredith National Media Group announced they would cease publishing Family Circle, an iconic mass-market magazine, at the end of this year. ...
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Substance and Meaning – the Key to Luxury Print
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For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...
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What London’s Top Stock Tells Us about Digital Ads
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The top performer on London’s main market this year has risen a whopping 200 percent year to date. If you had to guess what sector it’s in, you might say information technology, real estate, or health care, all booming sectors....
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Bauer Media Proves You Can Still Thrive in Print Magazines
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Innovation often leads the news in the magazine business. We like to share stories of publishers finding new revenue models that leverage the cross-channel consumer path. That doesn’t negate the fact that some publishing brands are doing just fine, thank...
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Indie Magazine SOFA Gives Gen Z what they Really Want
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“You mean it’s going to be a real print object?!?!” That was the reaction SOFA founder and publisher Ricarda Messners got from her 16-year-old co-publisher of an upcoming issue of the youth culture magazine. For Messners, it encapsulates what Gen...
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The Stack Interview with Record Culture Magazine
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Love vinyl culture? Then you may be a fan of Record Culture, a relatively young print magazine that lauds vinyl and everything surrounding it. Stack founder Steve Watson recently interviewed Editor-in-Chief Karl Henkell about his magazine, which visits vinyl lovers...
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Highlights Magazine – Innovating by Staying the Same
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Highlights, the long-time favorite magazine of kids, remains a successful print publication. Yes, they are innovating with digital channels, including online clubs, digital-only subscription content, and a “talking pen” designed to help young Chinese readers learn English. Yet the key...
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Call Me Technoskeptical …. The Mr. Magazine Interview
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The internet has changed work. It’s changed our society, and it’s changed how we move through our days as humans. Mo Lotman, the founder of The Technoskeptic, believes we need a place to go to reflect on what our device-dependent...
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Hello, Property Brothers, Welcome to Print!
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The Property Brothers are launching a magazine? “Oh, yes please,” says just about every modern DIY-er ever. “Fans of The Property Brothers just can’t enough of Drew and Jonathan Scott, and now, there’s something new to add to the mix: a magazine,” writes...
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