It’s the Big Property Brothers Reveal
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Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...
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Outside Magazine Sees a Massive Bump in Print Numbers
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It’s been a fantastic year for Outside magazine. According to Melynda Fuller in Publishers Daily, the title saw a 41% bump in print readership in 2019. “Each issue of Outside now reaches more than 3.4 million active readers with a...
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Why 2019 Could be the Year Branded Print Became a Mainstream Strategy
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From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...
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Why Credibility Matters More than Ever for Trusted Media Brands
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Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to having credibility with your audience. “…we are a reliable source of information and inspiration. That...
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The UK’s Massive Decade-long Crush on Stylist Magazine
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“Eternally stable” is how Stylist Editor-in-Chief Lisa Smosarski describes her magazine, noting their solid audience and advertiser base in their 10-year history, and their current distribution of 410,000+ weekly. “It’s no small feat in a market struggling with changing reader...
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How REI Swapped its Catalog for Print and Launched Something Huge
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If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you.  As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...
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How Monocle Thrives with their Print-first Model
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Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...
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Mr. Magazine Peers into his Crystal Ball
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Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...
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UK Publisher Turns Print Titles into Digital Gold
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For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...
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This Engagement’s Over – How Some Publishers Broke Up With their Readers
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We’ve all seen it happen: a print publication decides to go digital-only, or, as in the case with Seventeen, move to a “special issue” format. Undoubtedly they save money not publishing in print … but what are they losing in...
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