Digital Archives - Page 27 of 28

In An Internet Minute…The Augean Challenge of Reaching Your Audience with Digital Content

01 October 201401 October 2014|Digital

Each minute, more than 1 million GBs of data are transferred around our planet. Think about that for a moment and let it sink in. The growth of mobile traffic alone is staggering: Intel predicts that by the year 2017,...

The Digital Newsstand Needs to Recognize Its Real Rivals

29 September 201429 September 2014|content, Magazine, Newsstand, publishing

[responsive][/responsive]The digital newsstand has failed to deliver on the lofty expectations of just a few years ago. We reported back in August that this revolution will not be tabletized, and we were proven right again during the iPhone 6 launch....

Can Print and Digital Just Get Along?

25 September 201425 September 2014|Digital, Print

October is the debut month of a brand new content venture called California Sunday Magazine. And its publishers are hoping that they have hit on profitable common ground between print and digital media. Of course, being funded to the tune...

Some Bad Advice on Digital-First Publishing

22 September 201422 September 2014|Digital, publishing

[responsive][/responsive]“Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news,” writes Mary Hiers in Recruitment ADVisor. “Now more than an ever, people are turning to digital devices. According...

Digital Schmigital – Print Still Has the Firepower

02 September 201402 September 2014|Print

[responsive][/responsive] Digital everything. One look at the publishing world today and it seems that the medium has truly migrated from a periodic approach to a constant cycle, much the way the evening news has given way to the 24-hour news...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

New Microsoft Ad Offers Wi-Fi Anywhere

31 July 201431 July 2014|Advertising, Digital

They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...

Digital Publishers See Ad Value in Magazines

29 July 201426 August 2021|Digital, Magazine, publishing

When big name digital companies like Yahoo, Say Media and Flipboard start talking about the value of creating magazines, you better believe that people are taking notice. Lucia Moses in Digital Day writes about the trend in “Why digital publishers...

A Digital Casualty at the New York Times

28 July 201428 July 2014|Digital, Marketing, Print

“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...

Why Print Matters to Digital-Only Publishers

19 July 201419 July 2014|Digital, Print, publishing

Most of us might assume that digital-only publishers have little to no stake in the success or failure of printed titles. We might expect them to be blissfully unaffected by physical distribution issues at the newsstand, rising postal rates and...

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