Digital Archives - Page 26 of 28

Are Print Clips More Valuable Than Digital?

15 December 201415 December 2014|Digital, Print

[responsive][/responsive]As more companies embrace a multi-channel marketing approach, should digital coverage be considered as valuable as print? After all, space is space, right? Not really, according to many marketing pros quoted in this piece by Apple Lam in Marketing Interactive....

Stats Show Digital Marketers are “Getting Mugged”

11 December 201411 December 2014|Advertising, Digital

Billions – yes, that’s billions with a “b” – of dollars are going to waste on digital ads due to fraudulent web traffic, reports D.B. Hebbard in Talking New Media. He cites a new study by White Ops (an ad...

Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures

10 December 201410 December 2014|Advertising, Magazine, Print

[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...

On Magazines and Bananas – We Know What They Are

09 December 201409 December 2014|Digital, Magazine, Print

[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...

Monetizing the Archives of America’s Oldest Magazine Brands

25 November 201425 November 2014|Digital, Magazine

[responsive][/responsive]Publishers are becoming increasingly savvy in understanding the value of their archival content. Michael Rondon of Folio: gives a good overview of a few titles that are leveraging the past in their current business models. “As the oldest continuously published...

You Don’t Own Your Kindle Books

03 November 201403 November 2014|Digital

[responsive][/responsive]Lynn Jordet Nygaard learned the hard way that the e-books she purchased through Amazon are, in the strict legal sense, not really hers. Nygaard’s case was documented in 2012, and covered by Joe Johnson of NBC News. The article was...

Leaked from Google: Print Publishers Are More Credible

23 October 201423 October 2014|Digital, Magazine, Publisher, Website

[responsive][/responsive]It looks like Google has a crush on traditional print publishers, according to an article by D. Eadward Tree in Publishing Executive. The article refers to an internal Google doc that was leaked this spring. According to Tree, “[the report]...

HTML5 Solving the Cross Platform Gap?

15 October 201415 October 2014|Digital

If you publish content digital, you’re no doubt aware HTML5, the newest iteration of web reader to offers cross-platform readability. Jake Sebastian, guest blogger in Talking New Media, gives his pros and cons of developing content for an HTML5 platform....

The Problem with Digital Advertising: It’s Cheap

08 October 201408 October 2014|Advertising, Digital

[responsive][/responsive]Publishers were right to be alarmed when digital advertising first came onto the scene. The publisher already viewed advertising as powerful, engaging — and expensive. Advertisers expected huge value from their ad budgets, and they got it from the quality...

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