Digital Archives - Page 25 of 28

12 March 201512 March 2015|Digital

[responsive][/responsive]It’s been called everything from a nightmare to a threat the luxury watch industry. The Apple Watch debuted in San Francisco this week and many tech industry observers are giving it a chilly reception from a technical POV. “It doesn't...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

Digital Media, You Have Curation Problem

23 February 201523 February 2015|Digital, Magazine, Print

Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...

Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist

19 February 201519 February 2015|Digital, Print

[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...

How This 200-Year-Old Publisher is Winning at Life

17 February 201517 February 2015|Digital, Magazine, Print

[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...

Are Your Reading Habits Ruining Your Health?

12 February 201512 February 2015|Apps, Digital

[responsive][/responsive]We’ve known for a while now that print readers retain more and comprehend what they read better than digital book readers. (This may be one reason why college students prefer print textbooks to digital texts.) Now, new research is showing...

Revisiting the Pitchfork Review One Year Later

15 January 201515 January 2015|Digital, Magazine, Print

It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...

National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore

08 January 201508 January 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...

Association Publishers See Stable Margins in 2014

22 December 201422 December 2014|Digital, Print, publishing

[responsive][/responsive]Association publishers were by no mean immune to the challenges faced by the magazine industry as a whole over the past five years, yet print still drives the business model. “They've survived, but it hasn't been easy,” writes Michael Rondon...

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