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Porter Magazine and the “Next Level” of Fashion Publishing
23 February 2016|Advertising, Catalog, Magazine, Marketing
How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...
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Why Catalogs? Because They Work
22 February 2016|Catalog, Print
Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...
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Print Drives More Shoppers than Social or Mobile ads
26 January 2016|Advertising, Catalog, Print
What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...
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Go Big or Go Home with Direct Mail
21 January 2016|Catalog, Print
Want to improve your DM results? It’s time to step waaaay outside your comfort zone. We all know the old saying about the definition of insanity. And yet, marketers consistently fall into the trap of striving for different results without...
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Stop Cataloging Like It’s 1999
21 December 2015|Catalog, Print
If you’re still sending catalogs like you did 10 or 15 years ago, you’re probably doing it wrong. Earlier this year Penney’s reintroduced their print catalog and sales went up. They weren’t alone; retailers last year sent almost 12 billion...
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Porter to recognize 100 Incredible Women
25 November 2015|Catalog, Magazine, Print
The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Direct Mail Called “The Most Direct Pipeline” to Consumers
24 November 2015|Catalog, Print
Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...
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Why So Many Retailers are Turning to Print
25 September 2015|Catalog, Magazine, Print
Just selling products these days isn’t enough… the truly successful retailers are selling a lifestyle. It’s been called the “secret weapon” of luxury retailers, as more and more online merchants turn to editorial content, and particularly print magazines, to help...
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Five Lessons on Content Marketing from SkyMall
27 August 2015|Catalog, Marketing
[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...
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The Art of Lingering
11 August 2015|Catalog, Print
Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...
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