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10 Reasons Why Magazine Ads Are Great at Selling Books
13 January 2016|Advertising, Magazine, Print
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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Why Free Titles Work Magic for Advertisers
12 January 2016|Magazine, Print
The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
05 January 2016|Magazine, Print
Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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What’s Really Going on with Magazines?
28 December 2015|Magazine, Print
“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...
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What Brands Need to Know as Content Goes Mainstream
24 December 2015|content, Marketing
Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...
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Opportunity Huge in Digital Print Arena
16 December 2015|Marketing, Print
As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...
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The Welcome Resurgence in Custom Publishing
17 November 2015|Magazine, Print
The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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He’s Dead, Jim. Or Is He?
11 November 2015|Advertising, Magazine
An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...
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Happy 7th, Dead Tree Edition!
04 November 2015|Print
Somewhere along the way, dead tree editions forgot to die. Back in 2003, the term “dead tree edition” was a derogatory term used by the digital snobs for the print and paper version of periodicals. According to D. Eadward Tree...
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Say What Now About Print Magazines?
28 October 2015|Magazine, Print
This first eyebrow-raising fact about printed magazines even surprised us. In a good way. Did you know that more Americans read print magazines than use the Internet? According to the Pew Research Center, “91 percent of American adults have read...
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