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Something Old, Something New…
10 March 2016|design, Magazine, publishing
An interesting peek at one designer’s magazine shelf makes us ponder timing in the grand scheme of things. “Last year, a friend turned me on to Nest, an interior design magazine publishers from the late 90s to the early 00s....
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Take Magazine Celebrates the Creative Industries
08 March 2016|Magazine, Print
This New England title puts a fresh spin on the regional arts and culture magazine, and it does it with mad style. “Undeterred” is a good word to describe Michael Kusek, founder of Take magazine in Massachusetts. “Michael Kusek has heard...
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Economist Moves Forward by Taking it Way Back
08 March 2016|Magazine, Print
The Economist’s Intelligent Life magazine is getting a new name as 1843 prepares to go global. There’s a new cover on newsstand around the world this week, as The Economist Group relaunches its high-end Intelligent Life title under the new...
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Foolish Prognosticators and Troglodytes
07 March 2016|Magazine, Print
One industry watcher riffs on why print magazines continue their resurgence. “Print is not dead. Print remains strong. And by saying that, it doesn’t make me some hidebound print native who’s refusing to change with the times.” These words are...
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As Print Evolves Its Impact Grows
01 March 2016|Magazine, Print
Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...
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How to Defy the Odds and Attract Print Advertisers
24 February 2016|Advertising, Magazine, Print
Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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Regional Titles Getting Their Hands Dirty
24 February 2016|Editorial, Magazine
One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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Top Ad Exec on Why Print is Hard…and Worth It
11 February 2016|Advertising, Catalog, design, Print
When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...
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Publishers, These Newsstand Changes Will Hit You Right in the Books
25 January 2016|Magazine, Newsstand, Print
As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...
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The 2016 “Mr. Magazine” Manifesto
19 January 2016|Print
Why Samir Husni is feeling the love for print as we roll into a new year. Samir Husni loves print; anyone who reads his regular blog and industry articles knows this. As the self-titled “Mr. Magazine,” he is unabashed in...
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