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The Strange Case for Using Decoy Pricing in Membership Sites

10 December 201910 December 2019|publishing

As the magazine media industry has evolved, we’ve witnessed a variety of revenue models, including the rise of subscription-based websites. And it calls for a whole new approach toward pricing strategy, says Kim Mateus in Mequoda. “While the challenge of...

Wake Up Call: Science Says Our Phones are Shortening Our Lives

30 July 201930 July 2019|Digital

Modern medicine is a bit of a miracle. Not interested in eating all your veggies? Take a fiber supplement and probably a statin to keep things in check. Don’t like to exercise? A blood pressure pill can do wonders. But...

Zero to Emotional Connection in 0.3 Seconds

29 July 201929 July 2019|Print

0.3 seconds. That’s the time it takes for physical media to create an emotional connection in a reader’s brain, according to Diana Lucaci, founder of neuroscience research firm True Impact. “Savvy marketers understand that many purchasing decisions are made at...

Tech Sector Disruptors Loves their Magazines

08 July 201908 July 2019|Magazine, Print

Can we all just agree that digital companies are grooving on print? Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … even Dollar Shave Club launched a magazine (perfect for reading in the loo?) Digital brands are...

Marketing is Getting All Emotional – For Some Highly Logical Reasons

16 May 201916 May 2019|Print

A growing number of consumers are placing a higher priority on experiences than things, as Simon Usborne shared in The Guardian. This trend, writes Susan Fulczynski in The Arabian Marketer, offers brands an outstanding opportunity. As she explains, this preference...

Want to Remember It? Write it By Hand

02 May 201902 May 2019|Paper

“You will never see me taking notes in class on a laptop.” That decisive statement from WMU engineering student Jacob Gabriel Courey is, it turns out, backed by science. “Handheld technology may help kids communicate faster with their thumbs on...

Oh-So Magazine – a Love Story in Real Time

13 March 201913 March 2019|Magazine, Print

The slow-down factor. That’s the real beauty behind Oh-So, a magazine dedicated to females in the world of skateboarding. “ … hopefully, whoever sees it; it gets them to slow down and reflect on the fact that they may have...

BoSacks on Why Disruption is Our New Normal – and How We Can Thrive There

06 February 201906 February 2019|Magazine, publishing

Is the publishing industry finally settling down, after years of chaos and disruption? As nice as it might be to believe that, Bo Sacks says it’s not true. “As I sit here in the industry analyst's seat, I see the...

The Million Dollar Question for Marketers

21 January 201909 November 2021|Magazine, Print

If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?...

What I Noticed in that Mr. Magazine Interview with Good Company Founder Grace Bonney

24 September 201809 November 2021|Magazine, Print

In Grace Bonney’s eyes, the design world has a diversity problem.“I think that so often the design world in particular has a very particular audience that tends to be wealthy, it tends to be white, it tends to be someone...

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