You searched for Your brain on print - Page 4 of 9

Magazine Industry Realizing “The Print Effect”

10 April 201710 April 2017|Uncategorized

It must be “good news for print” month. As the Internet gets uglier and digital ad scandals continue, news continues to come out about print’s effectiveness in moving the metrics that matter. The positive vibe continues with “The Print Effect,”...

Print, Why Can’t We Quit You?

27 February 201727 February 2017|Print

Andy Rogers has it bad for print. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes on LinkedIn. “Every relationship we have, we are in because of...

13 Deals and the Reality-Based Platform of Print

30 November 201630 November 2016|Magazine, Print

Like most marketers, Joe Lazauskas of Contently has platform on the brain. “Lately, it seems like I only talk about platforms,” he writes in “Why Print Still Matters.” “Facebook Live… LinkedIn Instant Articles… Google AMP… Chat bots! A new ‘platform’...

How Brands Work in our Brains

24 October 201624 October 2016|Advertising, Marketing

A thought-provoking look at how our brains work in relation to brands, and what this means to your business. “When is a brand alive?” It’s an intriguing question, addressed in detail in “The Physics of the Brand” by Aaron Keller,...

Is Your Ad Strategy Scientifically Sound?

22 February 201622 February 2016|Advertising, Magazine, Print

Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...

Key Takeaways on the State of Print Ads

11 May 201511 May 2015|Advertising, Print

The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...

We are All Print Geeks: 9 Studies Show Why

02 March 201502 March 2015|Print

[responsive][/responsive]Love the feel of a great book? Or are you one of those who have forsaken print for your Kindle? Either way, you may be surprised as what researchers are learning about the true value of reading books in print....

What One Print Junky Says About Her Favorite Medium

13 February 201513 February 2015|Marketing, Print

[responsive][/responsive]Tini Alexander is a print junkie. Her blog, Dreaming in CMYK, is a testimony to the deliciousness of the four-color printing process, and she has a self-professed obsession with the medium. So, when she gives us her Top 5 Reasons...

Are Your Reading Habits Ruining Your Health?

12 February 201512 February 2015|Apps, Digital

[responsive][/responsive]We’ve known for a while now that print readers retain more and comprehend what they read better than digital book readers. (This may be one reason why college students prefer print textbooks to digital texts.) Now, new research is showing...

4 Tips for New Grads in the Print Industry

10 July 201410 July 2014|Print

Entering any new field as a recent grad is often fraught with fear. Do I know what I need to know? How well am I prepared? Add to that the recent upheavals in the print industry, and a career in...

Prev 1 2 3 4 5 6 … 8 9 Next

Search Results for: "Your brain on print"

Quick Links