You searched for Your brain on print - Page 2 of 9

Hey Uniqlo, We See You Out There with your Print Magazine

29 August 201929 August 2019|Magazine, Print

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

Print, Connect, Engage – the Rise of Branded Magazines

22 August 201922 August 2019|Advertising, Marketing, Print

In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...

Neuroscience and Print – a Curated List for Your Sales Quiver

16 July 201916 July 2019|Print

Earlier this year, I shared a great post from D. Eadward Tree on what our sales teams need to effectively sell print in a multi-channel world. We can’t expect our sales teams — especially if they come from a digital...

Evening Screen Time May Be Triggering Your Sweet Tooth

15 July 201915 July 2019|Digital

Want to slim down? We all know the drill. Avoid carbs. Watch your fat intake. Stay away from processed sugar/flour/what have you. Now maybe we need to add “unplug in the evenings” to the list. According Vanessa Chalmers in the...

Your Phone Addiction is Killing You

25 June 201925 June 2019|Digital

Our digitally-connected lifestyle is taking a heavy toll on our health. According to an article in Magazine Media, our collective phone addiction is changing how our brains work and creating harmful stress hormones. (Note: the original article linked above is...

A Print Ad So Good You Can Taste It

24 June 201909 November 2021|Advertising, Print

Did you hear it?Coca-Cola absolutely nailed this campaign, creating a multi-sensory experience in print. And it’s strategically based on what we know to be true about our human brains – the power of reverse psychology, the ability of one sense...

Print vs. Digital Magazines: What Readers Prefer

21 September 201830 August 2021|Digital, Print

Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...

Worried about Brain Health? Pick Up a Book

14 August 201814 August 2018|Print

Most of us are well aware that physical exercise goes a long way toward keeping us healthy in our sunset years. But what about our brain health? With rising rates of Alzheimer’s and other forms of brain decline, is there...

Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins

12 July 201812 July 2018|Digital, Print

In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...

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