You searched for Your brain on print - Page 8 of 9

03 August 201703 August 2017|Magazine, Marketing, Print

“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...

Neuromarketing and the Direct Mail Advantage

31 July 201709 November 2021|Digital, Paper, Print

“How many unread emails are in your inbox right now?”It’s an interesting question, posted by Samantha Owens Pyle in The Business Journals.And she has a follow-up for those ‘inbox zero’ types (like me), as she asks “how many emails from...

Paper and Ink are Highly Favored . . . AND Seen as Sustainable

12 June 201712 June 2017|Paper

Results of a global survey show that the greenwashing claims are falling flat; consumers know better. “If a company asked you to stop receiving paper statements like: ‘Go Paperless – Go Green,’ do you believe that your billing company wishes...

Trust, Quality and Magazines’ Saving Grace

25 May 201710 November 2021|Magazine, Print

Dorothy Kalins has seen a thing or two in her successful 20+ years in the magazine business. The former executive editor at Newsweek, and now founding editor of Saveur, she’s seen a massive change in the industry.Yet during all the...

Bob Love on the Value of Trust

06 April 201706 April 2017|Magazine, Print

“Read like your enemies will.” That’s the massively good bit of advice from the talented brain of Bob Love, AARP’s magazine editor. Love gave the keynote address at last month’s Association Media Summit, as quoted in Folio. Love started the...

How to be Smarter, Richer and Healthier in 2017

19 December 201619 December 2016|Print

The key to achieving those New Year’s resolutions is surprisingly simple…and no batteries, memberships or beeping wristbands required. Want to be smarter in the New Year? Maybe fatten your bank account or grow your business? Or perhaps health and fitness...

Loving Trees to Death: The Sustainability Message is Getting Through

08 December 201608 December 2016|Print

Results from a new survey, undertaken this past summer by global polling firm Toluna Inc., shows that overall, consumers have a more favorable attitude about the use of print on paper versus the environmental impact of digital media. We’re pleased...

Digital Devices Have a Concrete Problem

01 June 201601 June 2016|Digital

Using digital devices keeps us from thinking in the abstract and seeing the big picture; what science is learning about our screen time. “You have a glazed look in your eye; stunned, stupefied, anesthetized, lobotomized…” says Zelda Fitzgerald to the...

Is Technology Hurting Student Progress?

09 March 201609 March 2016|Paper, Print

One study shows that student math scores actually drop after getting a computer at home. What’s going on? What happens when we give kids a tool to help them learn, but at the same time offers them huge potential for...

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