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This New Title Wants You to Please Go Away

06 September 201806 September 2018|Magazine, Print

The story starts with one of the all-time great audio viruses from Rupert Holmes: “If you like Pina Coladas, and getting caught in the rain If you´re not into yoga, if you have half a brain If you like making...

Media Buyers are Failing Brands Due to This One Bias

29 May 201829 May 2018|Magazine, Print

The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...

Eyeballs are Not What You’re Looking For

21 May 201809 November 2021|Magazine, Print

Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...

Direct Mail – 8 Reasons Why the Cool Kids are Doing It

26 February 201810 November 2021|Advertising, Print

All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will help get them out of hot water caused by all...

Bauer Media Increasing Frequency on Four Titles…and Ads are Sold Out

04 December 201704 December 2017|Magazine, Print

Let’s coin a new phrase. We got really tired of hearing “print is dead” a few years ago. And I think it’s almost time to move past the “print is alive” mantra that is all over the airways lately. Don’t...

The Ad Sequence that’s Most Likely to Spark Desire

24 October 201724 October 2017|Digital, Print, USPS

It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...

Why Reading a Book Can Make Us More Human

21 September 201721 September 2017|Print

For a lot of us, our days start and end like this: scan a headline, maybe click the link, read a couple of lines, share it, tweet it, send it on its way. There; we’ve engaged with content and shared...

Is That Veranda Getting Bigger?

30 August 201730 August 2017|Magazine, Print

The magazine that celebrates living well is dropping its biggest issue in 10 years. Thirty years and still growing; that’s the way Veranda is doing it these days, with an anniversary issue set to mail soon that’s already getting rave...

Art Meets Neuroscience…and It’s Stunning

10 August 201710 August 2017|Print

Neuroscience – and in particular its application in marketing – has been hot news lately. Advances in the field are helping us understand why consumers are triggered by particular stimuli. And this is helping brands create better experiences for their...

8 Proven Health Benefits to Reading (Real) Books

03 August 201703 August 2017|Print

We usually talk about print in terms of how it fits into the marketing landscape. Today, I’m taking a different approach, not related to business at all: I want to share with you some important information about your health. Abigail...

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