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The Experience of the Catalog is What Makes it Work So Well

12 January 202112 January 2021|Catalog, Print

When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...

It’s Time to Take Back Control of Our Online Lives

28 December 202028 December 2020|Digital, Print

Around this time last year, we learned the majority of consumers surveyed felt the time they spent on electronic devices could be damaging their health. That was well before 2020 forced so many of us to spend even more time...

IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters

22 December 202022 December 2020|Catalog, Print

Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks...

2020 Stressing You Out? Maybe Read a Book

27 August 202009 November 2021|Print

Want an IQ boost? Read a book.Need to build empathy? Read a book.Stressed out by … everything? Read a book.Reading in print, according to this post in Paper & Packaging, has tremendous benefits beyond simply being entertaining and relaxing.“Committing part...

An Internet Minute, Pandemic Style

19 August 202019 August 2020|Digital

As our economy… and our collective patience with this pandemic… both shrink, there’s one thing that’s expanding at an enormous rate. “In an increasingly digital world intensified by the outbreak of COVID-19, 2020 has introduced a new era where technology...

Traditional News Readers are Better Informed on the Truth

18 August 202026 August 2021|content, News

Want to truly understand the issues facing this country and the world? Look to traditional news organizations and print news for your information. “Americans who get most of their news from print sources tend to be better informed about key...

As Publishers Pivot to WFH, Teams are Finding their Flow

20 April 202010 November 2021|Publisher, publishing

The WFH mandate has been remarkable to watch, especially in our industry. “If you would have told me six months ago that in the middle of March every employee would be working from home and creating the same premium content,...

Mood Matters… and so does the Medium

20 April 202020 April 2020|Magazine, Print

If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...

Just the Facts, Ma’am, on Direct Mail in 2020

22 January 202009 November 2021|Marketing, Print

Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...

What is Electronic Media Doing to Us?

16 December 201909 November 2021|Digital

When asked if overusing electronic devices could be damaging their health, more than half of consumers surveyed for a Two Sides report answered “Yes.” Around the same number felt they spend “too much time” on their devices, while close to...

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