You searched for Your brain on print - Page 3 of 9

02 July 201802 July 2018|Print

Dr. Steve Green, EVP of Charisma Media Group, likes to picture Mark Twain rocking away on the banks of the Mississippi, putting in his two cents about today’s media landscape. “Well, of course, print is not dead nor is it...

Why Our Human Senses Love to Read in Print

24 April 201810 November 2021|Print

“When we read from paper, we try to read every word and search for a narrative or story,” says Sappi North America’s Daniel Dejan. “We read for content, which leads us to have a better understanding of the content.”Dejan was...

Haptically Speaking, Why Print Works So Well

05 March 201805 March 2018|Print

Haptics – you know it as that satisfying little bzzzt you feel on your phone or your tablet that lets you know your input was received. In a digital device, it’s absolutely not necessary for operations, so why include it?...

How to Avoid Lazy Thinking When Talking about Print

27 February 201827 February 2018|Magazine, Print

Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...

Print is Still a Preferred Choice

15 January 201815 January 2018|Magazine, Marketing, Print

What does print do to your information? According to a recent Two Sides North America survey, it does two specific things to us humans in our material world: It makes the information you publish more credible; and It makes a...

Print vs. Digital: How We Really Consume Our Magazines – 2017 edition

29 September 201729 September 2017|Digital, Magazine, Print

UPDATED 2017 STATISTICS 9/29/17 Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...

How to Increase Your Print Effectiveness by 70%

18 July 201718 July 2017|Print

What if you could take the same printed piece you sent out last week, and redo just a few things on it to get 70% more engagement? It could be possible by engaging the one thing that all humans find...

Hey Print, Thanks for Getting All Emotional

10 July 201710 July 2017|Marketing, Paper, Print

You probably know the feeling. You spend some time (minutes, even hours?) mindlessly slogging through your social feeds, going down the rabbit holes where the links lead you. You look up, and time has evaporated. And you feel…odd…somewhat detached from...

Feeling the Love: How Print Works on our Emotions

13 April 201713 April 2017|Advertising, Print

Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...

What Neuromarketing Shows About Our Brains on Print

11 April 201711 April 2017|Print

Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects. Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...

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