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GQ Stares Down a Multi-channel Revenue Stream

27 February 201827 February 2018|Magazine, Print

It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out there. It’s the front-facing, straight-into-the-eyes stare of the cover personality – whether they are male models, comedians or any other type of assorted celebrity. Now,...

The Second Sin of Magazine Publishing

15 February 201815 February 2018|Magazine

In 2009, Alan Mutter famously warned publishers they were committing the “original sin” of giving away their content for free online. While the infantile internet cried “Information wants to be free,” he presaged financial disaster for brands that forgot how...

What We Aren’t Hearing from Magazine Publishers in 2018

13 February 201813 February 2018|Magazine, Print, Publisher

It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...

Your Audience is Into Print Ads. Are You?

13 February 201813 February 2018|Advertising, Print

When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

What Happens When a Publisher Puts the Community First

30 January 201830 January 2018|Magazine, Print

What we learned from the Mr. Magazine interview with William R. Hearst III. Echoing the idea of “magazine as community” I shared yesterday, publisher William R. Hearst III says he believes his readers aren’t just a mailing list; they are...

How Hoffman Media is Responding to the “Demand for Quality”

18 January 201818 January 2018|Magazine, Print

Hoffman Media got the memo. According to Samir “Mr. Magazine” Husni, the publisher is all in on the audience-first approach and reaffirms the importance of creating quality content. “We’re seeing readers really demand the quality and that’s something that Hoffman...

The Mr. Magazine Manifesto for 2018

08 January 201808 January 2018|Magazine

Samir Husni gives us some top industry quotes to move us forward into the new year. “Magazines are money makers.” That’s the quote Samir “Mr. Magazine” Husni chose to open his 2018 manifesto on the magazine industry. Husni, who is...

Bauer Media Increasing Frequency on Four Titles…and Ads are Sold Out

04 December 201704 December 2017|Magazine, Print

Let’s coin a new phrase. We got really tired of hearing “print is dead” a few years ago. And I think it’s almost time to move past the “print is alive” mantra that is all over the airways lately. Don’t...

Reader’s Digest and their Digital-to-Print Health Guide

21 November 201721 November 2017|content, Digital, Magazine, Print

The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...

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