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BH&G Continues Strong with 7.6 Million in Circulation

31 October 201731 October 2017|Magazine, Print

Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...

12 October 201712 October 2017|Digital, Magazine, Print

If there’s one thing magazines still desperately need in this digital age, it’s good editors. Yes, of course, it’s important to use digital as appropriate for your brand’s reach and engagement. But at the helm, we need people who firmly...

7.6 Million a Month Means THIS for the Head of Meredith Publishing

02 October 201702 October 2017|Magazine, Print

As president and COO of Meredith – publisher of Better Homes & Gardens, the Magnolia Journal, and Martha Stewart Living, among others – Tom Harty knows one thing for certain about his key demographic. He was recently interviewed by Samir...

An Honest Look at State of the Magazine Industry — Summer 2017

03 August 201703 August 2017|Magazine

Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...

Kintzer on Magazine Media: Tear it Down or Fix it Up?

18 July 201718 July 2017|Magazine, Print

Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...

What High-End Brands Truly Understand about the Print Experience

05 July 201705 July 2017|Magazine, Print

This year we continue to see print’s value to high-end brands. Media Update’s Aisling McCarthy recently dug into the topic, finding supporting evidence from creative agency heads and brands alike on the role of print and where it excels over digital...

From Web to Print: Two Titles that Made the Leap

27 June 201709 November 2021|Magazine, Print

We have to ask…does the staff at In The Moment get stressed out at deadline time? The magazine, a newly launched title from Immediate Media Co, promises to help women “make the most of every day with mindfulness, creativity and...

Adding Digital When Print Still Pays the Bills

06 June 201706 June 2017|Advertising, Digital, Magazine, Print

For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...

Travel Magazine Built Their Business on Trust

18 April 201718 April 2017|Magazine, Print

In 2004, South African publisher Media24 took a chance on a new bi-monthly publication call “Weg!” (“go!” is its English counterpart). Before long it mushroomed into a monthly, and continued to grow into the multi-media magazine brand it is today....

Daring to Find a Place for Print

27 March 201710 November 2021|Magazine, Print

In an age of disposable, erasable and forgettable content, selling and maintaining print products may have a truly viable place in your revenue stream.“News is disposable and has a lifespan, but niche content focused on other interests and hobbies is...

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