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Captain Obvious and the Magazine Industry News

23 March 201723 March 2017|Magazine, Newsstand, Print

Joe Berger’s got a good rant going. He goes on at length about the need to up the bar on news coverage of the magazine industry in a recent blog post. “News reports about newsstand sales fascinate me,” he writes....

3 Hots Topics in the Magazine Media Landscape

20 March 201720 March 2017|Advertising, content, Digital, Magazine, Print

Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...

The Publishers That are Getting Paid Content Right

16 February 201716 February 2017|content, Digital, News

The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...

Magazines – A Love Story

14 February 201714 February 2017|Magazine, Print

Samir “Mr. Magazine” Husni is in love. And he’s not afraid to say so. “I have been in love with the printed word since I was a mere boy of nine-years-old,” Husni relates in a recent blog post. “I have...

The Next Revolution in Advertising is Here…and it’s in Print

06 February 201706 February 2017|Magazine, Print

A ping, a ding and a buzz. It’s nearly impossible to escape the constant digital interruptions in our lives. The same goes for advertising, too, according to one industry expert. “In today’s world, it’s the norm to be distracted by...

How Digital Are We, Really?

02 February 201702 February 2017|Digital

Curious about the digital appetites of the average American? So were the folks at ESignLive, an online digital signature service. “We polled over 2,000 people and asked them how they felt about their digital options, which paper products were better...

Print Called “Unparalleled” for Keeping Reader Trust

26 January 201726 January 2017|Magazine, Print

The “good thing” cliché is inevitable, I suppose. According to Caysey Welton writing in MIN, print truly is a good thing for Martha Stewart Living. Welton interviewed the magazine’s editor-in-chief Elizabeth Graves about what lies ahead for the brand. Graves,...

Rising Up: 2017 Being Hailed as the Year of the Magazine

17 January 201717 January 2017|Magazine, Print

From industry insiders to marketing gurus, the talk is all about how magazines could rule this year. We can’t like this enough. This year, we’re expecting a whole lot of love for indie titles, and the print magazine industry in...

A Simple Explanation on How Magazine Ads Work

08 December 201608 December 2016|Advertising, Magazine, Print

For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...

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