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Two Print Magazines, Two Happy Audiences

11 September 201811 September 2018|Digital, Magazine, Print

New Internationalist magazine has a lovely kind of problem. “A survey of New Internationalist readers revealed that many do not have time to get through an entire issue in one month, leaving the magazines piling up in one corner in...

Wine, Whisky, Cigars and a True Publishing Icon

28 August 201828 August 2018|content, Magazine, Print

For Marvin Shanken, head of the 46-year-old M. Shanken Communications, success in the magazine world comes down to unimpeachable content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all...

The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t

16 August 201816 August 2018|Magazine, Print

There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...

What if Print and Digital Had a War … and No One Came?

08 August 201808 August 2018|Digital, Print

It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...

Calling a Truce Between Print and Digital

23 July 201823 July 2018|Digital, Print

Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic? “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...

Why Smaller Magazine Brands are So Darn Positive These Days

25 June 201809 November 2021|Magazine, Print

When Linda Thomas Brooks, President and CEO of the Association of Magazine Media (MPA), opened the 2018 IMAG conference earlier this month in Boston, she had one piece of advice for the brands represented there.“When people accuse you of being...

Print & Digital – Happily So Far Together

19 June 201819 June 2018|Digital, Print

“Both sides were wrong.” That’s the blanket statement recently issued by pseudonymous industry insider D. Eadward Tree. As he explains in a recent Publishing Executive post, the “print is dead” camp and the “digital will never work” side are both...

Why Far & Away is our Favorite New Title in a Long Time

07 June 201807 June 2018|Magazine, Print

What do you get when two iconic publishing brands – National Geographic and the Wall Street Journal – decide to collaborate on a new print title? You get the new magazine Far & Away, a luxury business travel publication that...

How NewBeauty is using the Niche Trend to Redefine Mass Market Success

07 May 201807 May 2018|Magazine, Print

Millennials seem to garner the lion’s share of attention in the magazine world these days. Aside from iconic Baby Boomer brands like AARP and their fantastic print magazine, the newsstand reads like a social media profile of a younger audience...

A Reality Check for Online Subscription-focused Publishers

28 February 201828 February 2018|Publisher, publishing

There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...

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