Search Results for: "audience-first"

81 total results

Two Magazines, One Brand – a Look at 1843
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The Economist is one of the fixtures in the magazine industry; they’ve been around in one format or another since 1843. So it was fitting that they named their spin-off title 1843 when it launched in 2016. At the time,...
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Tom Tom in Print – Giving Female Drummers the Respect Google Didn’t
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Ten years ago, drummer and drum machine programmer Mindy Abovitz-Monk typed “female drummer” into Google’s search bar. The results were sad. “Everything from bikini-clad women standing next to drum sets, to articles about whether or not women could play drums...
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Condé Nast to Put All Their Titles Behind Paywalls by End of This Year
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Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized.  “Ninety percent...
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Redesigned GOLF Magazine Flies Straight up the Fairway
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It’s fresh. It’s bold. It’s loaded with technical info and rock star-style imagery. It’s the newly redone GOLF magazine, and its launch is causing a buzz in the world of sports magazines.  “With this issue we set a new standard...
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It’s the Age of Experience, and Your Customers Want What they Want
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Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...
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Four Key Things to Consider about the Rise in Branded Print
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I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...
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The Shift in Fashion Publishing from Mass to Branded Print
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Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...
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A Decade of Delusions Under the Tree
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Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Bon Appétit Tweaks the Recipe for Their Beautiful Print title
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A dollop of this, a soupçon of that – in the world of culinary arts, small yet intentional changes can make a big difference. So it goes in the world of publishing, as Bon Appétit unveils recent changes to their...
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Celebrity Titles in an Age of Disruption – a Husni Interview
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Disruption – for most of it that word has a ring of angst to it. We brace ourselves for it, insure our homes, lives, and businesses against it, and struggle to find ways around it. But for Christine Guilfoyle, Senior...
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