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Yes, No and Sort Of – the Complicated World of Personalized Magazines
18 July 2019|Magazine, Print
Personalization, fueled by data-driven digital printing technology, is reinvigorating the direct mail economy. Brands are getting savvy at using customer data in more profound ways, so it’s only a matter of time that we’ll see this happening in a big...
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Neuroscience and Print – a Curated List for Your Sales Quiver
16 July 2019|Print
Earlier this year, I shared a great post from D. Eadward Tree on what our sales teams need to effectively sell print in a multi-channel world. We can’t expect our sales teams — especially if they come from a digital...
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Corporate Greenwashing is Just About Washed Up
16 July 2019|Paper, Print
It’s been five years since the FTC cracked down on environmental marketing, warning companies that their “go green / go paperless” campaigns were misleading and unsubstantiated. The claims that digital is greener than paper don’t hold water, and consumers were...
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Enjoy These 77 New Print Titles So Far this Year
10 July 2019|Magazine, Print
Of the 77 new print magazines that launched in the first half of this year, Samir “Mr. Magazine” Husni points out a couple of really creative titles. “June 2019 gave us a new title that could fit into a cassette...
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Yes, Apparently, Microsoft CAN Do This to Your Ebooks
09 July 2019|Print
Picture this. You go to the bookstore, browse the shelves, plunk down some cash on the latest hardcover you’ve been wanting to read, and head home, looking forward to some quality time on the back deck. There’s a knock on...
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Tech Sector Disruptors Loves their Magazines
08 July 2019|Magazine, Print
Can we all just agree that digital companies are grooving on print? Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … even Dollar Shave Club launched a magazine (perfect for reading in the loo?) Digital brands are...
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Bustle Digital Set to Hustle out in Print
02 July 2019|Magazine, Print
Now, more evidence that digital has a crush on print. “Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday,” writes Kayleigh Barber in Folio:. “Effective immediately,...
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Retailers … and Consumers … Rethinking Life without Catalogs
02 July 2019|Catalog, Print
“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several years. From his standpoint, the consequences were anything but happy....
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Unstoppable, Perhaps, but the Internet Does Appear to Be Cooling
01 July 2019|Digital, Print
At a global penetration of more than 50%, new user growth online remains harder to find. This is just one of the findings in Mary Meeker’s Internet Trends 2019 report. Image source: Bondcap.com Smartphone unit shipments have declined 4%, and...
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Mental Floss in Print … the 3-Year Drought is Over
27 June 2019|Magazine, Print
It’s been a three-year wait for fans of the last Mental Floss magazine. Now, the wait is over, and the publisher has launched their next edition through an interesting partnership with Paper and Packaging. “The magazine is part of a...
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