Print Archives - Page 17 of 123

330-308-3300

Generation Z Swings the Pendulum Back to Reality

19 November 201919 November 2019|Print

They are quickly approaching 40% mark of all U.S. consumers and will number close to 73 million strong in a year or so. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are...

Substance and Meaning – the Key to Luxury Print

18 November 201918 November 2019|Magazine, Print

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...

Why DTC Brands are Loving Catalogs Again

12 November 201912 November 2019|Catalog, Print

Credit: Micheile Henderson via UnSplash Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be dated and expensive, the reality is there has been a huge resurgence in direct...

I Just Got My Amazon Toy Catalog … Here’s What I’ve Learned

12 November 201912 November 2019|Catalog, Print

It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the sticker page inserted inside, making it easy (and totally fun)...

Bauer Media Proves You Can Still Thrive in Print Magazines

11 November 201911 November 2019|Magazine, Print

Innovation often leads the news in the magazine business. We like to share stories of publishers finding new revenue models that leverage the cross-channel consumer path. That doesn’t negate the fact that some publishing brands are doing just fine, thank...

7 out of 10 Customers Did This Before They Bought

06 November 201906 November 2019|Catalog, Print

The first of them are in the mail stream … the holiday catalogs. Some are old friends, like the outrageous Neiman Marcus fantasy catalog. Others are new entrants, like the toy catalogs from Amazon and eBay that debuted last year. ...

Why We’re All Marketing to Five Generations at Once

06 November 201910 November 2021|Print

With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen...

Indie Magazine SOFA Gives Gen Z what they Really Want

05 November 201905 November 2019|Magazine, Print

“You mean it’s going to be a real print object?!?!” That was the reaction SOFA founder and publisher Ricarda Messners got from her 16-year-old co-publisher of an upcoming issue of the youth culture magazine. For Messners, it encapsulates what Gen...

How to Help Your Customers Fall in Love with You

05 November 201905 November 2019|Print

Eat, print, love. That’s a perfect name for this website, created “for the love of print” and billed as an inspirational resource “for all things print, paper and design.” I just read a post from their blog that beautifully echoes...

The Stack Interview with Record Culture Magazine

31 October 201931 October 2019|Magazine, Print

Love vinyl culture? Then you may be a fan of Record Culture, a relatively young print magazine that lauds vinyl and everything surrounding it. Stack founder Steve Watson recently interviewed Editor-in-Chief Karl Henkell about his magazine, which visits vinyl lovers...

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