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Mr. Magazine and the “Lose Yourself” Experience
15 October 2019|Magazine, Print
As the American magazine industry approaches its 300th year in 2041, Samir “Mr. Magazine” Husni has a thought or two to share. “I know it may be disappointing to some of you that my forecast for the next 22 years...
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A Teenager Takes on the Auto Show Brochure
14 October 2019|Advertising, Marketing, Print
“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veteran with years of experience engaging prospects. They were...
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A Delicious Recipe for Baked-in Customer Engagement –  Print, Text and Email
10 October 2019|Marketing, Print
Regardless of what you are selling, there are two things to remember about today’s consumer audience: we check our mailboxes just about every day; and we like supporting local businesses. For Sandy Hubbard writing in Print Media Center, this was...
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The Shortcut to Happiness Lives in a Magazine
08 October 2019|Magazine, Print
We all want to be happier. Entire industries are dedicated to helping us find ourselves, live fuller lives, and ultimately be a better-adjusted version of ourselves. Looking for a short cut? Pick up a magazine. According to an article in...
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Gen Z and the Indie Publishing Model
08 October 2019|Marketing, Print
Practically born with their parents’ phones in their hands, the young adult consumer is a conundrum to a lot of marketers. Born between 1995 and 20112, they represent close to 40% of all U.S. consumers, and number close to 73...
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Ground Control to Magazine Publishers…
07 October 2019|Magazine, Print
“Stop trying to be your competitor media, like cable. Be you.” That’s solid advice from Steve Smith writing in Folio:, in which he urged magazine publishers to realize they are NOT TV networks. The way forward as a publisher is...
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Something “Completely Different” is Happening to Print
03 October 2019|Print
A funny thing happened to print on the way to its (alleged) demise. It didn’t die (we stopped even rolling our eyes when people talked like this; I was afraid they might stick in the back of my head).  Instead,...
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Sure, Print’s Hard … and It’s Worth It
03 October 2019|Print
If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...
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The Pledge to Change the Narrative in a Free-content Landscape
02 October 2019|Magazine, Print
Vince Shuley is one of us. A true magazine fan since he was a kid browsing the newsstands, he now works as a photojournalist for some of the best adventure print publications in that niche. “I was that kid who...
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Indie Publisher Thrives with an Eye on Quality
01 October 2019|design, Magazine, Print
John Walters has learned a thing or two in the 20 years he’s edited Eye magazine, a quarterly review of international graphic design of which he’s now a co-owner. “The former musician, who was one of the founders of the...
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