Why Print is the Flea Market of the Modern Media Experience … in a Good Way
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You can spend a beautiful Saturday morning inside scouring eBay for finds, or you could meander through a vintage flea market and do your hunting in real life. The difference, according to Flea Market Home & Living Editor-in-Chief Lisa Marie...
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Print Books and the Millennial – a Love Story
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The stats may surprise you. According to CNBC, people still love to own physical books … and the proof is in the bottom line.“Publishers of books in all formats made almost $26 billion in revenue last year in the U.S.,...
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New “Road Grays” Title Knocks it out of the Park
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The world of sports publishing is an always-on, in-the-moment kind of experience on many levels. Instant score updates, apps that give the play-by-play, nonstop commentary on a host of media outlets. For Aaron Stahl, co-founder, editor and creative director of...
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Why Vinyl, Books and Magazines are Not Going Away
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Call them the mediums that refused to die. Vinyl records, paper books and glossy magazines are showing signs of growth. Why? How?“It’s probably safe to assume that people will always consume content in some kind of physical shell – not just...
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A Stark Warning to CMOs Focused on Short-termism
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It’s not the ad campaign; it’s what the ad campaign is doing for your brand. It’s not the marketing campaign; it’s what that marketing is doing to engage and build relationships. This distinction is critical when it comes to understanding...
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The Eerily Prescient World of Books in 19th & 20th Century Sci-Fi
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Did you know that the storyline in Victor Hugo’s The Hunchback of Notre Dame was set just a quarter-century after the printing of Gutenberg’s first bible? According to Leah Price in the Paris Review, the novel “depicted an archdeacon worrying...
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Report Shows Marketing Bias is Hurting Campaign Effectiveness
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“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It’s no easy task in an evolving,...
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Do Circulation Figures Even Matter Anymore?
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The marketing landscape is a multi-channel environment, and the modern consumer journey reflects this. Yet print and web metrics are still tightly siloed, notes Tim Langford in InPublishing, with print’s circulation figures often looking like the loser, as the industry...
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The Purpose of Print for Modern Marketers
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We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...
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IKEA Nails It with Its 2020 Catalog Promo
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Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not an e-book; it’s a book book!” For 2020, they’re raising the...
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