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The Decade that Print Forgot to Die
17 December 2019|Print
It’s not unusual to read a slew of year-in-review posts each December, but Business of Home is going one better with their article “8 Media Moments that Defined the Decade.” The article approaches these moments from a home design perspective,...
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How a Day at the Mall Starts in Print and Ends Online
12 December 2019|Catalog, Print
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...
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The Simple Truth about Printed Catalogs … They Work
10 December 2019|Catalog, Print
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...
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The Surprising Unicorn of Content Marketing
09 December 2019|Marketing, Print
When done well, direct mail has a massive potential to engage your audience and delight your customers. And it comes down to the differentiation power of print, according to Allison Carroll in Content Marketing Institute. “Do you remember the last...
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How Monocle Thrives with their Print-first Model
04 December 2019|Magazine, Print
Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...
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Mr. Magazine Peers into his Crystal Ball
03 December 2019|Magazine, Print
Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...
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UK Publisher Turns Print Titles into Digital Gold
02 December 2019|Digital, Magazine, Print
For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...
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Lessons from the World’s Biggest Digital Brands on the Power of Print
02 December 2019|Catalog, Print
“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...
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Meredith Diving Back into Subscriptions for Coastal Living
25 November 2019|Magazine, Print
Meredith is in the news yet again, this time with word that they’ll begin selling subscriptions again to Coast Living magazine. “The news comes a little over a year after declines in print advertising led the company to scale back...
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Print is All Ooh-La-La for Luxury Brands
21 November 2019|Print
When it comes to the luxury goods market, publishers are leveraging the value of print to reach and influence this very special audience, according to Piet van Niekerk in FIPP. “FIPP and UPM’s latest white paper, titled ‘Luxury in media:...
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