It’s the Big Property Brothers Reveal
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Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...
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It’s Never Been Easier… or Harder… to Get Your Message Out There
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For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...
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What Futurists Got Right – and Pretty Wrong – Three Decades Ago
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Futurist Ray Kurzweil made some wild-sounding predictions as the second millennium came to a close. In his book “The Age of Spiritual Machines,” he predicted we’d be living to 100, computers would be invisible, and privacy would be a massive...
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Outside Magazine Sees a Massive Bump in Print Numbers
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It’s been a fantastic year for Outside magazine. According to Melynda Fuller in Publishers Daily, the title saw a 41% bump in print readership in 2019. “Each issue of Outside now reaches more than 3.4 million active readers with a...
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Why 2019 Could be the Year Branded Print Became a Mainstream Strategy
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From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...
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Let’s Just Stop the Greenwashing Guilt Trip
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It’s a new year, a new decade, well into the 21st century … so we basically want the majority of our information online, right? Well, not according to U.S. and Canadian consumers, notes this article in the Porterville Recorder. Independent...
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Why Credibility Matters More than Ever for Trusted Media Brands
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Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to having credibility with your audience. “…we are a reliable source of information and inspiration. That...
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The UK’s Massive Decade-long Crush on Stylist Magazine
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“Eternally stable” is how Stylist Editor-in-Chief Lisa Smosarski describes her magazine, noting their solid audience and advertiser base in their 10-year history, and their current distribution of 410,000+ weekly. “It’s no small feat in a market struggling with changing reader...
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Parents, Skip the Ebooks and Bond with your Kids
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Little brains. That’s what parents and teachers are helping to build, with every interaction. Increasingly, those interactions seem to be on digital devices rather than in print. And that could be having a negative effect on how those little brains...
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How REI Swapped its Catalog for Print and Launched Something Huge
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If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you.  As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...
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