Marketing Archives - Page 7 of 12

330-308-3300

Ex-agency Man Calls Ad Industry “Delusional”

19 April 201619 April 2016|Advertising, Marketing

“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...

The Web of Disruption or a Branded Environment? A Publisher’s Choice

13 April 201613 April 2016|Advertising, Digital, Marketing

Today’s Internet is a disruptive experience that serves no one: not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...

Are Trade Shows Worth the Trip?

17 March 201617 March 2016|Marketing

Much like print marketing, trade shows took a hit during the recession. What’s the status now? We may be hypersensitive to the whole “________ is dead” attitude, so it’s no surprise that John Boyens’ article “Are Trade Shows Dead?” caught...

The Trouble with Tribbles…and Digital Marketing

02 March 201602 March 2016|Digital, Marketing

It’s not all roses in the land of opens, clickthrough rates and landing pages, says one respected marketing consultant. Remember how the tribbles multiplied like crazy in that much-loved episode of Star Trek? Every time the crew turned around, they...

Porter Magazine and the “Next Level” of Fashion Publishing

23 February 201623 February 2016|Advertising, Catalog, Magazine, Marketing

How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...

Turning Up Your Indie Brand Power

11 February 201611 February 2016|Advertising, Marketing

With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...

What Publishers Need to Know About Ad Sales and Content in 2016

04 January 201604 January 2016|Advertising, Magazine, Marketing

Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...

What Brands Need to Know as Content Goes Mainstream

24 December 201524 December 2015|content, Marketing

Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...

Opportunity Huge in Digital Print Arena

16 December 201516 December 2015|Marketing, Print

As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...

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