The always illuminating D. Eadward Tree remembers “the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital,” he writes in Publishing Executive. This specialization, he notes, usually broke down along these lines:...

The social media giant is cutting through the clutter to reach key European agencies in a surprisingly non-digital way. It’s no secret that we are not huge fans of Facebook around here. But I’ve got to give credit where it’s...

While younger music fans may have a hard time believing it, Taylor Swift is not the first music star to release a print magazine in support of a new music release. Swift, who is dropping her Reputation title to coincide...