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Buzzfeed Lays off 100 and Ad-funded Online Journalism Takes its Lumps
31 January 2018|Digital, publishing
There’s a group of 20 or so journalists in the UK suddenly available for hire. No, they weren’t laid off from a struggling print newspaper. Rather, they’ve been cut from the editorial staff at Buzzfeed, part of a purge of...
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The Depressing Truth about Screen-addicted Kids
25 January 2018|Digital
We are raising a generation of unhappy kids. There are all sorts of places to put the blame, and much of it is out of our daily control. But there is one area that you can control, and it could...
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Trust in Traditional Media Rebounds … while Social Continues its Slump
23 January 2018|Digital, Print
Great news; traditional media is bouncing back from the massive hit it took during the last couple of years. American audiences began to show serious skepticism of the media back in 2015, and it continued to drop in 2016-17 over...
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Survey Says … We Just Don’t Trust Digital
12 December 2017|Digital, Print
The news is inescapable – data breaches, website hacks, millions of U.S. consumers hit by the Equifax hack. Clearly, digital has a problem when it comes to assuring our collective data privacy. The recent consumer survey from Two Sides shows...
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And the Digital Pendulum Takes a Big Swing Back
29 November 2017|Advertising, Digital, Print
Talk about a pendulum swing. Wow.It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired of the hysterics; in fact, we were already rolling our eyes...
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Why Brands Can’t Build Trust on Digital Alone
28 November 2017|Digital
It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...
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Dear Digital, The Honeymoon’s Over
27 November 2017|Digital, Print
“Ten years after the iPhone first swept us off our feet,” writes David Sax in the New York Times, “the growing mistrust of computers in both our personal lives and the greater society we live in is inescapable.”Sax notes the...
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Reader’s Digest and their Digital-to-Print Health Guide
21 November 2017|content, Digital, Magazine, Print
The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...
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Why UK Publishers Aren’t Going All In on Video
08 November 2017|Digital, VIdeo
Pivot to video? Not at the expense of other formats, say UK publishers. Pivot to video – it’s been the rallying cry for a while now in the U.S., as some publishers forgo written content in favor of resource-heavier video....
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Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print
06 November 2017|Advertising, Digital, Print
The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...
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