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3 Hots Topics in the Magazine Media Landscape

20 March 201720 March 2017|Advertising, content, Digital, Magazine, Print

Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...

Malyarov’s Open Letter to Everyone Looking for Real Journalism

14 March 201709 November 2021|content, Editorial

“Standing up for facts is a kind of patriotic act, and a necessary one.”Those words from Dartmouth College professor Brendan Nyhan close a thought-provoking piece by Nikolay Malyarov in Fipp.Malyarov’s “open letter to everyone looking for real journalism” makes the...

Why Differentiation is Critical during the War on Media

07 March 201707 March 2017|content, News

There is a difference between “media” and journalism; in this age of brands as media publishers, not all operate under journalistic principles. Throw native advertising into the mix – where real journalism is cozied up with sponsored content – and...

The Publishers That are Getting Paid Content Right

16 February 201716 February 2017|content, Digital, News

The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...

Mr. Magazine Muses on the Content of our Popular Magazines

01 February 201701 February 2017|content, Magazine

“The substance of the content of magazines has always been important. Each letter of each word formed matters. And when you string those letters together to make words, you then begin to create sentences, followed subsequently by paragraphs, followed by…well;...

New York Times’ Focus on Subscriptions is Massive News for Publishers

24 January 201724 January 2017|content, News

The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...

Pulizzi Drops a Bomb about Long Form Content

17 January 201717 January 2017|content, Marketing

Hold on tight, folks. When Joe Pulizzi speaks, content strategists listen. And Pulizzi just dropped a bomb about the importance of long-form content – in-depth articles, detailed podcasts, longer videos, and custom brand magazines. Social media has changed the way...

Can Algorithms Replace Human Editors?

06 October 201606 October 2016|content, Editorial

Facebook’s trending news algorithm failed spectacularly; other sites are still giving it a try. Are they misguided? Can an algorithm replace human editors when it comes to curating a news feed? The question is making the rounds in the industry,...

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