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Direct Mail Called “The Most Direct Pipeline” to Consumers
24 November 2015|Catalog, Print
Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...
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Why So Many Retailers are Turning to Print
25 September 2015|Catalog, Magazine, Print
Just selling products these days isn’t enough… the truly successful retailers are selling a lifestyle. It’s been called the “secret weapon” of luxury retailers, as more and more online merchants turn to editorial content, and particularly print magazines, to help...
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Five Lessons on Content Marketing from SkyMall
27 August 2015|Catalog, Marketing
[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...
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The Art of Lingering
11 August 2015|Catalog, Print
Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...
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7 Good Reasons to Use Catalogs
26 June 2015|Catalog, Print
The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...
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The Print Catalog that Hit the Social Big Time
25 June 2015|Catalog, Marketing, Print
Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...
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A Bold New Paradigm for Fashion Mags
07 May 2015|Catalog, Magazine, Print
For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...
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Print: The Secret Weapon of Luxury Retailers
29 April 2015|Catalog, Magazine, Print
Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...
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Penney’s Reintroduces Print Catalogs; Sales Go Up
20 April 2015|Catalog, Print
It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...
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Catalogers – Is FSS Shredding Your Mail?
14 April 2015|Catalog, Print, USPS
“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...
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